Hawai’i hotels report a slight decline in occupancy and revenue in August 2024 compared to 2023, despite gains over pre-pandemic levels, influenced by global trends and local challenges like the Maui wildfires.
Hawai’i hotels statewide reported slightly lower occupancy and lower average daily rate (ADR) and revenue per available room (RevPAR) in August 2024 compared to August 2023. When compared to pre-pandemic August 2019, statewide ADR and RevPAR were higher in August 2024, but occupancy was lower.
Statewide RevPAR in August 2024 was $266 (-3.6%), with ADR at $362 (-3.0%) and occupancy of 73.6 percent (-0.5 percentage points) compared to August 2023. Compared with August 2019, RevPAR was 9.2 percent higher, driven by higher ADR (+24.7%) which offset lower occupancy (-10.5 percentage points).
The report’s findings utilized data compiled by STR Inc., which conducts the largest and most comprehensive survey of hotel properties in the Hawaiian Islands. For August 2024, the survey included 171 properties representing 48,285 rooms, or 86.5 percent of all lodging properties with 20 rooms or more in the Hawaiian Islands, including those offering full service, limited service, and condominium hotels. Vacation rental and timeshare properties were not included in this survey.
Statewide Hawai’i hotel room revenues totaled $461.0 million (-4.0% vs. 2023, +12.9% vs. 2019) in August 2024. Room demand was 1.3 million room nights (-1.0% vs. 2023, -9.5% vs. 2019) and room supply was 1.7 million room nights (-0.4% vs. 2023, +3.4% vs. 2019).
Luxury Class properties earned RevPAR of $500 (+1.6% vs. 2023, +6.3% vs. 2019), with ADR at $834 (-1.2% vs. 2023, +44.4% vs. 2019) and occupancy of 60.0 percent (+1.6 percentage points vs. 2023, -21.5 percentage points vs. 2019). Midscale & Economy Class properties earned RevPAR of $172 (+1.1% vs. 2023, +21.3% vs. 2019) with ADR at $226 (+4.5% vs. 2023, +31.9% vs. 2019) and occupancy of 76.4 percent (-2.6 percentage points vs. 2023, -6.6 percentage points vs. 2019).
Maui County hotels continued to be impacted by the August 8, 2023, wildfires. Maui County hotels achieved RevPAR of $284 (-4.6% vs. 2023, -7.2% vs. 2019), with ADR at $515 (-10.4% vs. 2023, +31.3% vs. 2019) and occupancy of 55.1 percent (+3.3 percentage points vs. 2023, -22.9 percentage points vs. 2019). Maui’s luxury resort region of Wailea had RevPAR of $457 (+7.0% vs. 2023, -19.7% vs. 2019), with ADR at $720 (-3.7% vs. 2023, +15.0% vs. 2019) and occupancy of 63.5 percent (+6.4 percentage points vs. 2023, -27.4 percentage points vs. 2019). The Lahaina / Kā‘anapali / Kapalua region had RevPAR of $204 (-16.2% vs. 2023, -17.9% vs. 2019), ADR at $404 (-24.2% vs. 2023, +23.9% vs. 2019) and occupancy of 50.5 percent (+4.8 percentage points vs. 2023, -25.7 percentage points vs. 2019).
Kaua’i hotels led the counties in August 2024 RevPAR at $316 (-10.4% vs. 2023, +50.8% vs. 2019), with ADR at $428 (-2.7% vs. 2023, +50.8% vs. 2019) and occupancy of 73.7 percent (-6.4 percentage points vs. 2023, 0.0 percentage points vs. 2019).
Hotels on the island of Hawai’i reported RevPAR at $288 (-2.9% vs. 2023, +27.2% vs. 2019), with ADR at $431 (+0.2% vs. 2023, +53.9% vs. 2019), and occupancy of 66.8 percent (-2.1 percentage points vs. 2023, -14.1 percentage points vs. 2019). Kohala Coast hotels earned RevPAR of $400 (-8.7% vs. 2023, +16.9% vs. 2019), with ADR at $568 (-2.5% vs. 2023, +40.0% vs. 2019), and occupancy of 70.4 percent (-4.8 percentage points vs. 2023, -13.9 percentage points vs. 2019).
O’ahu hotels reported RevPAR of $246 (-1.4% vs. 2023, +8.4% vs. 2019) in August, ADR at $296 (+0.2% vs. 2023, +16.1% vs. 2019) and occupancy of 83.1 percent (-1.4 percentage points vs. 2023, -5.9 percentage points vs. 2019). Waikīkī hotels earned RevPAR of $237 (-1.2% vs. 2023, +6.6% vs. 2019), with ADR at $283 (+0.6% vs. 2023, +13.4% vs. 2019) and occupancy of 83.9 percent (-1.5 percentage points vs. 2023, -5.3 percentage points vs. 2019).
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
