GIATA partners with Hipotels to optimize hotel content management across sales channels, enhancing visibility and guest engagement for their 28 beach resorts in Spain and Mexico.
BERLIN – GIATA, leading provider of content technology solutions for the travel industry, announce a strategic partnership with Hipotels Hotels & Resorts, a Spanish hotel chain managing 28 hotels. Known for its high-quality hospitality services, Hipotels is primarily focused on beach resorts. The company operates a variety of hotels, ranging from 4 to 5 stars, located in popular tourist destinations in Spain and Mexico, such as Mallorca, Lanzarote, Cádiz and Cancún.
With a strong reputation for delivering top-notch service and unforgettable guest experiences, Hipotels has chosen GIATA DRIVE to optimize the management, distribution, and analysis of its hotel content, including images, facts, and descriptions across platforms and distribution channels. With decades of experience in the hospitality industry, Hipotels has established a reputation for trustworthiness and reliability. Their long-standing presence has built a loyal customer base who return for consistent service and enjoyable experiences.
This tool streamlines the process of content updates, ensuring that every sales channel is synchronized with the latest visuals and information, which is essential for creating an engaging guest experience from the very first interaction. In a competitive hospitality market like Spain’s, where tourism drives substantial economic growth, maintaining accurate, consistent, and compelling hotel content is crucial. GIATA DRIVE provides a centralized, powerful solution for managing hotel content, allowing Hipotels to control and enhance the visibility of its properties.
“We’re excited to partner with Hipotels, a brand that understands the importance of robust content management in attracting and retaining guests,” said Rainer Schäfer, VP Sales at GIATA. “Through GIATA DRIVE, Hipotels will now be able to ensure consistent, captivating content that reflects the unique experience of staying at their properties.”
“At Hipotels, our commitment to quality hospitality extends beyond our guest experiences to include the ways we present our properties across all channels.This collaboration allows us to enhance transparency and inspire trust, reinforcing our brand’s high standards of service across all booking platforms.” Alex Werneke, Marketing Director at Hipotels Hotels & Resorts.
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