Hospitality Technology Advisory advocates a strategic approach to hotel technology investment, enhancing operations and guest experience, led by veterans Kevin Edwards and Simon Kaye.
The hotel sector must take a more strategic approach to technology, harnessing its ability to maximise profits, operations and guest experience, according to the team at Hospitality Technology Advisory.
The company, launched by a group of sector veterans, believes that there is an opportunity to align technology more closely with properties’ needs as hotels evolve as an asset class.
Hospitality Technology Advisory is led by Kevin Edwards and Simon Kaye.
Edwards was a cofounder at technology consultants Avenue9, which was sold to JLL in 2015. Since then he has consulted for groups including Dorchester Collection, Brookfield Property Partners and Cairn Hotel Group.
Kaye blends technology expertise with in-depth experience of the hospitality industry, having worked with brands including Four Seasons, Jumeirah, and Frasers Hospitality, with previous roles including positions at O2, Vodafone and Cisco.
Edwards said: “Hotels have become wary of technology investment after having their fingers burned by investments which have not lived up to expectations. It’s easy to get caught up in the excitement of a new product, without thinking about how it will work in your own hotel, and importantly how it will impact the performance of the business.
“We believe that combining a thorough understanding of a business with our knowledge of the technology available can deliver results which add value across a hotel, creating efficient, profitable operations and lifetime guest loyalty.”
Kaye added: “In order to deploy a truly effective solution, it is crucial to understand what the hotel needs at this point in its lifecycle. It may be new technology, it may be changing the way it uses its current stack. We are able to draw on our knowledge of past and current trends in the hotel sector – including the brands, distribution and technology – to advise on the business case for each piece of technology. It is by applying our insight into the market that we can help properties to flourish.”
The company operates globally, across branded and unbranded properties.
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