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Luxury Group and Sotheby’s revolutionize art and travel with unmatched “Iconic Pieces. Extraordinary Experiences”

Luxury Group by Marriott International

Luxury Group by Marriott partners with Sotheby’s for “Iconic Pieces. Extraordinary Experiences.” to blend world-class hospitality with rare collectibles, enhancing luxury travel experiences and collector engagements.

Luxury Group by Marriott International announces a landmark collaboration with the renowned international auction house, Sotheby’s“Iconic Pieces. Extraordinary Experiences.” This first-of-its-kind collaboration will see the Luxury Group – which encompasses the unrivaled portfolio of eight hotel brands including The Ritz-Carlton, Ritz-Carlton Reserve, Bvlgari Hotels & Resorts, St. Regis Hotels & Resorts, EDITION, The Luxury Collection, JW Marriott, and W Hotels – pairing world-class hospitality with exceptional treasures from Sotheby’s auctions.

Sotheby’s Luxury Sales showcases iconic collector’s items across jewelry, fashion and handbags, watches, wine & spirits, and other objects d’art, while the Luxury Group unlocks doors to incomparable destinations and travel experiences. The collaboration between the storied brands illustrates their commitment to curating once-in-a-lifetime moments that define the essence of luxury and resonate with collectors and explorers alike. It additionally underscores the natural synergy between Sotheby’s, which offers an extensive range of luxury categories, and the Luxury Group’s portfolio, which boasts diverse programming spanning an unmatched international footprint.

Luxury Group by Marriott International

“There is an incredible synergy between the Luxury Group and Sotheby’s as both are underpinned by a similar passion for pioneering transformative offerings that tap into the diverse cultural passions of our clientele,” said George Hammer, Global Head of Luxury Marketing, Marriott International. “We have always believed hospitality to be an art in and of itself, challenging us to reimagine the ways we engage with our guests. By blurring the lines between tangible and intangible luxuries, “Iconic Pieces. Extraordinary Experiences.” will continue to converge the two worlds.”

A Collection of Unforgettable Journeys

To launch this innovative collaboration, the Luxury Group will bring incomparable travel experiences to Sotheby’s global community of collectors as the Presenting Partner of The Luxury Sales. The Luxury Group will craft imaginative, once-in-a-lifetime itineraries inspired by the diverse categories represented at Sotheby’s Luxury Sales, including, fashion, jewelry, watches, wines, and spirits. The inaugural experiences include Whiskey Reverie: Presented by The Ritz-Carltonblending the sophisticated luxury hospitality brand with the craftsmanship of artisanal whiskey, and Alexander McQueen Discovery: Presented by EDITION, inviting fashion aficionados to dually explore London through the lens of the pioneering luxury travel and lifestyle brand and Lee Alexander McQueen, the visionary fashion designer and couturier.

Guests will be able to bid for these experiences through Sotheby’s Sealed, an innovative online platform that combines the discretion of a private sale with the competitive excitement of an auction. Its collaboration with the Luxury Group marks the first time Sotheby’s is auctioning experiences through its Sealed program, demonstrating the mutual dedication to innovation from both brands.

Luxury Group by Marriott International

The Masterclass Experience

The collaboration between the Luxury Group and Sotheby’s will offer elite access to exclusive events and offers for VIPs of both brands, including private masterclasses hosted within the most prestigious spaces and suites of the Luxury Group’s properties. The masterclasses will provide an intimate setting to experience the Luxury Group’s premier hospitality and engage with iconic auction pieces with insights from Sotheby’s specialists before they go under the hammer.

The initial masterclass, Whiskey & Watches, will kick off at Ritz-Carlton New York, NoMad where guests will be introduced to some of the most valuable American whiskies on the market and a prestigious single-owner collection of timeless timepieces, within one of the most iconic suites in New York City. The Luxury Group and Sotheby’s will also collaborate on an exclusive jewelry masterclass in the Presidential Suite of the recently transformed St. Regis New York. The private masterclass will showcase select jewelry treasures on offer in Sotheby’s Important Jewels auction to members of Vogue100, a collective of fashion and beauty’s foremost female voices. Following these masterclasses, the Luxury Group will expand its partnership with Sotheby’s in December 2024, focusing on The Luxury Sales in New York City.

Luxury Group by Marriott International

Inspiring Wanderlust through Stories

Capitalizing on their unparalleled global reach and shared passion for immersive storytelling, the Luxury Group and Sotheby’s will publish a content series to spotlight global artistry and reveal new perspectives on worldwide destinations. Through short-form videos, the two brands will shine a light on the remarkable artworks at the Luxury Group hotels and the rich art scenes of their locales, as well as meaningful travel recommendations in cities throughout the world. This editorial content will be available on Sothebys.com.

Eléonore Dethier, Sotheby’s Global Head of Partnerships, commented: “We are thrilled to embark on this new journey with the Luxury Group by Marriott International, uniting two iconic brands in the world of luxury. By merging Sotheby’s renowned expertise in curating extraordinary collectibles with the Luxury Group’s world-class hospitality, we are setting a new standard for luxury experiences. This collaboration not only highlights our passion for innovation, but also celebrates the intersection of luxury, culture, and hospitality, offering connoisseurs a unique opportunity to engage with Sotheby’s in an entirely new and immersive way.”

Vicky Karantzavelou
Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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