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Peachtree Group expands third-party hotel management business, partners with Group 10 Management

Peachtree Group - Marriott Farmington Hills Courtyard
Marriott Farmington Hills Courtyard

Peachtree Group partners with Group 10 Management, adding 14 hotels and 1,648 rooms to its portfolio, surpassing 100 hotels managed, enhancing its leadership in third-party hotel management across the U.S.

ATLANTA – Peachtree Group has announced a long-term partnership with Southfield, Michigan-based Group 10 Management, expanding its managed portfolio with 14 new hotels totaling 1,648 rooms. This milestone growth pushes Peachtree’s total managed operations beyond 100 hotels and solidifies its position as a leading third-party hotel manager. The properties are primarily Marriott, Hilton and IHG-branded hotels and are predominantly located in the metro Detroit area.

“Our extensive experience in hotel operations allows us to partner with Group 10 to take third-party management to a whole new level,” said Vickie Callahan, president of Peachtree Group Hospitality Management division. “A substantial portion of Peachtree Group’s portfolio is third-party managed, underscoring our commitment to driving strong financial results for our partners while providing exceptional guest experiences.”

Peachtree’s hospitality management division operates premium-branded, limited-, select- and compact full-service hotels primarily within the upper-midscale and upscale segments. The division now manages 107 hotels across 27 brands totaling 13,485 rooms in 27 states, including Washington D.C. With the addition of the Group 10 properties, Peachtree’s third-party management portfolio expands to 31 hotels.

Through this partnership, Group 10 will benefit from Peachtree’s extensive expertise in compliance with brand standards, scalable operating efficiencies, skilled talent acquisition, digital and marketing initiatives, renovation expertise and other cost-saving measures across the portfolio.

“Peachtree’s expanded portfolio further emphasizes its dedication to delivering high-quality service and operational excellence for partners and guests across the U.S.,” Callahan added.

Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments.

Theodore Koumelis
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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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