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Strawberry completes rollout of Mews across portfolio of 230 hotels


The Nordics’ largest hotel group, Strawberry, has already handled over 2.5 million reservations through Mews.

AMSTERDAM – Mews, leading hospitality cloud, has completed its successful rollout of its Property Management System (PMS) across the entire Strawberry hotel portfolio. Today, 9,000 hotel employees across almost 230 of the group’s hotels are now all using Mews, enabling ease-of-use and consistency across Strawberry’s staff.

Strawberry is one of the largest hotel groups in the Nordic region, and they chose to migrate to Mews because of the platform’s flexibility, scalability and security. Their brands include Comfort Hotel, Quality Hotel, Clarion Hotel and Clarion Collection Hotel, and approximately 50 independent hotels, all of which are welcoming guests through the Mews platform.

“This transformation was integral in our continual push for innovation, and we’re delighted that our entire hotel portfolio is now powered by Mews,” said Eirik Bogsnes, Executive Vice President at Strawberry. “The speed at which our teams have adapted to the new software is a testament to its ease of use, and it’s already having a big impact across operations and guest experiences.”

Since migrating their first property to Mews, Strawberry have already handled over 2.5 million reservations through the PMS. One in three properties use Mews Kiosks to provide guests with an easy self-serve check-in option, with an average time of two and a half minutes spent per session, which includes purchasing in-kiosk upgrades.

“Implementing Mews across over 200 properties was a huge operation, as each hotel also uses a number of integrations that had to be seamlessly migrated,” said Kari Anna Fiskvik, Senior Vice President Technology at Strawberry. “We have updated our tech ecosystem and rebuilt over 20 different systems during this transformation to make full use of Mews’ marketplace. All the teams involved did an outstanding job during the changeover, ensuring our high standard of hotel operations were maintained.”

On average, each Strawberry hotel is connected to 15 active integrations, highlighting the importance of easy and reliable connectivity through Mews. In addition to connecting to leading hospitality software via Mews Marketplace, Strawberry used Mews Open API to build custom connection to several bespoke tools.

“In the last two years we’ve got to know the Strawberry team really well, and their openness to new ways of working and commitment to delivering remarkable guest experiences is a source of inspiration,” said Matt Welle, Mews CEO. “I’m delighted that every hotel is now powered by Mews. An exciting future lies ahead.”

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.