TRAVELSAVERS launches a Marketing Store for hotels in its Preferred Hotel Program, aiming to boost corporate and blended travel bookings through strategic marketing campaigns.
OYSTER BAY, NY – TRAVELSAVERS is launching an innovative Marketing Store to drive more corporate and blended travel bookings to hotels within its Preferred Hotel Program.
The Marketing Store is a one-stop e-commerce solution tailored for hotels in the TRAVELSAVERS Preferred Hotel Program (TSA Hotel Program). Hotels can now create and execute strategic marketing campaigns that specifically target corporate travelers and agencies managing business travel. By offering a streamlined process to browse, select, and purchase targeted advertising solutions, the Marketing Store empowers hotels to boost their visibility and increase bookings from corporate and blended travel segments.
The debut of the Marketing Store comes at a pivotal time, as corporate travel spending is poised to surpass pre-pandemic levels. According to the Global Business Travel Association, global business travel spending is projected to reach a record $1.48 trillion by the end of 2024. With the introduction of this platform, TRAVELSAVERS is positioning its hotel partners to capitalize on this surge.
Driving Corporate and Blended Travel Growth
The Marketing Store provides hotels with a user-friendly interface that simplifies the process of selecting and purchasing advertising campaigns. From digital ads to online media, hotels can immediately access a variety of options. This new platform not only enhances hotels’ marketing capabilities but also drives higher bookings and revenue by targeting the right audience at the right time.
“We developed the Marketing Store to be a game-changer for our hotel partners,” said Samantha Jones, Senior Vice President, Hotel Programs with the TRAVELSAVERS Hotel Division. “As corporate and blended travel continue to grow, this platform provides the resources hotels need to stand out in a competitive market. By consolidating all their advertising needs in one place, hotels can focus on delivering exceptional experiences while we help them capture more business and blended travel bookings.”
Innovative Features That Set the Marketing Store Apart
The Marketing Store offers:
- Comprehensive Catalog: A wide range of advertising options, from digital ads to social media campaigns.
- Ad Creation Support: Access to graphic design assistance for hotels requiring help with creative assets.
- Instant Purchasing: A seamless, integrated process enabling immediate purchase of advertising solutions.
- Customizable Options: Advertising packages designed to meet diverse marketing goals and budgets.
- Exclusive Access: Only TSA Hotel Program participants can utilize the Marketing Store, ensuring targeted support.
This approach is set to transform how hotels in the TSA Hotel Program manage their marketing, providing them with cutting-edge tools to enhance their brand presence and attract more bookings.
Maximizing TSA Hotel Program Benefits
The Marketing Store complements a suite of other benefits available to TSA Hotel Program participants, including tripXpress, a proprietary online booking tool that gives hotel partners preferential placement. Additionally, Forté Business Travel Solutions, a Concur reseller, enables properties to influence rate display and booking preferences.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
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