London Marriott Hotel Park Lane.
UK hotel bookings rise 29 percent in 2017 as major source markets continue to increase demand.
LONDON & ORLANDO, FLA. – Tourico Holidays shared data reporting a 29 percent increase in hotel bookings to the United Kingdom in 2017, compared to the same time last year. Tourico contracts with nearly 2,000 United Kingdom hotels, making more than 50,000 rooms per night available to travel distributors around the world.
The encouraging growth in inbound bookings can, in part, be attributed to the United Kingdom’s most consistent source markets. Based on Tourico’s latest hotel booking report, the United States increased its year-over-year bookings to the UK by 11 percent, while Canada increased its bookings by 35 percent. South America increased its bookings by 38 percent in 2017 and the Middle East market increased by 22 percent. Asia-Pacific travelers continue to seek out UK travel products as well, increasing bookings by 31 percent overall – with China up 69 percent and Australia up 28 percent.
As the pound remains relatively weak, Europeans, in particular, are flooding to the United Kingdom, with an increase of 52 percent compared to 2016 Tourico bookings. Specifically, Scandinavia has increased its hotel demand by 17 percent, while Spain jumped 49 percent. Tourico’s data also revealed that domestic hotel bookings or “staycations” within the UK have risen by 21 percent year-over-year.
“There are undoubtedly some challenges – both present and future – with the viability of the UK hotel market, including a lingering fear of terrorism, higher food costs, and growing competition in neighboring countries – but despite all of that, the region continues to prosper,” said Mark Redmond, Vice President of the European Region for Tourico Holidays. “All of the major source markets continue to view the United Kingdom as a top tourist destination and now, more than ever, is the perfect time to diversify the demand and begin encouraging other markets to book UK travel product.”
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
