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Launched in Asia Pacific just 14 months ago, the Pullman brand gains traction as the regions fastest growing 5 star brand Pullman hotels designed for today’s business traveler, announced that the pace of the brand’s expansion in the region has exceeded forecast with a hotel having opened every five weeks.
The Pullman Hotels and Resorts brand was launched in Asia in January 2008, and in it’s first 14 months has acquired a network of 11 properties. Michael Issenberg, Chairman and Chief Operating Officer for Accor Asia Pacific says that “I am not surprised by the speed of the growth of the Pullman brand throughout the region. For some time hotel owners and developers have been asking for a 5 star brand that sits at the affordable end of the market, to keep pace with customers expectations and increasing costs of developments. The growth prospects remain very positive with 12 more hotels under development and more anticipated as quality independent hotels seek the security of international hotel companies such as Accor.”
Today Pullman hotels and resorts in Asia Pacific network includes Sydney, Cairns, Bangkok, Khon Kaen, Beijing (2), Shanghai, Dongguan, Sanya, Putrajaya and Changwon.
Globally today the Pullman network is 36 hotels and will increase to more than 59 hotels by the end of 2009. The network is anticipated to be 300 hotels and resorts by 2015 of which 100 will be in Asia Pacific. Hotels scheduled to open this year include Seoul, Guangzhou and Bali (third quarter 2009). Beyond this hotels scheduled to open include; Gurgaon (New Delhi), Lijiang, Sanya Bay, Guilin, Chengdu, Guangzhou, Vung Tao, Sapa and Lao Cai.
Earlier this month, Pullman Shanghai Skyway opened marking the fifth Pullman to open in China in 12 months. The hotel carries the hallmarks of the Pullman brand including a strategic location in the city centre, extensive business facilities and meeting/event venues and with appeal to domestic and international companies.
The launch of Pullman brand is a part of Accor’s strategy to maintain a comprehensive brand strategy with a network of coherent hotels.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
