Ultra-luxury establishments redefine personalized service with new technology and custom experiences.
ORLANDO, FLA. – AAA has unveiled 121 hotels and 63 restaurants that have earned the AAA/CAA Five Diamond Rating in the past 12 months, qualifying them for the 2015 Five Diamond Award lists. This exclusive group represents just 0.3 percent of the more than 58,000 AAA/CAA Approved and Diamond Rated hotels and restaurants.
AAA inspectors collectively visit approximately 1,200 hotels and restaurants each week, allowing them to identify emerging trends in the industry. “At the ultra-luxury level we’re seeing an increasing number of hotels offering guests the choice of high-end service by white glove or touch screen – in person or electronically,” said Michael Petrone, director, AAA Inspections & Diamond Ratings. “They’re complementing personal delivery with technology options such as in-room iPads and TV menus for ordering and scheduling services, apps for accessing newspapers and local reservations, mobile check-in and text alerts when their room is ready. Some Five Diamond hotels even place a TV within the bathroom mirror to complete guests’ high-tech stay.”
Of note among the new additions to the 2015 list is the Orlando area’s only Five Diamond hotel, the Four Seasons Resort Orlando at Walt Disney World Resort, marked by numerous upscale service options. Each room is equipped with an iPad that serves as the radio, resort map, event guide and newspaper, as well as a Bose Bluetooth speaker system and high-tech keypads that control lighting, air temperature and even guests’ request for privacy. For additional custom luxury, guests can create their own fragrance at the spa’s Aroma Design Bar. At the Shangri-La Hotel in Toronto, the guest room drapes, bedside lighting and air-conditioning system are all electronically controlled by the guest. In-room iPads are available to order room service, call housekeeping or contact the 24-hour concierge.
The best high-end restaurants are fast becoming international destinations by providing a unique dining experience in which the selection and enjoyment of exceptional food is also an educational event. Typically, Five Diamond restaurants are ahead of trends in farm-to-table and super-local food sourcing. Directed by artistic whims, the chef creates solid, lifelong relationships with farmers, purveyors and producers who can deliver the finest ingredients, whether it’s coffee, olive oil or artisan cheeses.
At the Inn at Little Washington Dining Room in Washington, Va., for example, AAA’s longest tenured Five Diamond restaurant, Chef Patrick O’Connell uses as many local ingredients and foods as possible, along with bounty from his own garden, applying masterful techniques to create captivating results. At Eleven Madison Park in New York City, diners are invited to build their dinner around specific ingredients instead of predetermined recipes. But it’s the service experience that shines brightest as guests are pampered in a manner that is intimate yet relaxed. With personalized service or surprising insight, each staff member adds a special touch to the guest’s dining experience, creating a powerful, memorable event.
New Five Diamond Hotels (8):
- Four Seasons Hotel Denver – Denver, Colo.
- Four Seasons Resort Orlando at Walt Disney World Resort – Lake Buena Vista, Fla.
- Grand Luxxe – Nuevo Vallarta, Mexico
- One&Only Palmilla – San Jose Del Cabo, Mexico
- Rancho Valencia Resort and Spa – Rancho Santa Fe, Calif.
- Shangri-La Hotel – Toronto, Ontario
- The Langham, Chicago – Chicago, Ill.
- The Ritz-Carlton, Grand Cayman – Seven Mile Beach, Cayman Islands
New Five Diamond Restaurants (6):
- Le Chique – Puerto Morelos, Mexico
- Orchids at Palm Court – Cincinnati, Ohio
- Palme d’Or – Coral Gables, Fla.
- Passion by Martin Berasategui – Playa Del Carmen, Mexico
- Saison – San Francisco, Calif.
- Twist – Las Vegas, Nev.
“Attaining the Five Diamond Rating is an impressive accomplishment and a point of great pride for these top hotels and restaurants,” said Petrone. “Five Diamond establishments stand apart by redefining personalized service, using creativity to enhance guest comfort and providing memorable experiences.” Candidates for the rating undergo multiple unannounced evaluations and a final decision by a panel of experts. Inspectors meticulously evaluate guest services and physical attributes, closely examining the level of competence, refinement and hospitality, from reservations to checkout for hotels and from seating to presentation for restaurants.
Photo caption: Four Seasons Hotel Denver.
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
