During April 2013, Abu Dhabi's occupancy rate climbed 12%, revenue rose 18% to £84.4 million (AED 468,474,193). Room revenue was up 21% to £42.9 million (AED 238,135,624) while F&B turned in yet another stellar performance rising 16% to £33.1 million (AED183,853,608).
Abu Dhabi’s 142 hotels and hotel apartments had their best April on record this year with increases in most key performance indicators, according to figures just released by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi).
The UK remains the emirate’s largest overseas source market for hotel guests with 54,050 Britons staying in Abu Dhabi’s hotels in the first four months of 2013, a 10% rise on the same period in 2012. They stayed on average, 4.71 nights, up 11% on the corresponding period – and accounted for 254,768 guest nights, up 22%.
During April 2013 some 236,704 guests checked into Abu Dhabi accommodation – a 20% rise against the same period in 2012 – with guest nights jumping by almost a third to 738,797. The average-length-of-stay of hotel guests during April 2013 was 3.12 nights, a growth of 8% on the same month last year.
“One of the most encouraging results is the progress we are making, with our partners, in expanding the average-length-of-stay of Abu Dhabi’s hotel guests and this will remain one of our key deliverables throughout the coming months,” said HE Mubarak Al Muhairi, Director General, TCA Abu Dhabi.
During April 2013, Abu Dhabi’s occupancy rate climbed 12%, revenue rose 18% to £84.4 million (AED 468,474,193). Room revenue was up 21% to £42.9 million (AED 238,135,624) while F&B turned in yet another stellar performance rising 16% to £33.1 million (AED183,853,608).
“There were a number of key events in Abu Dhabi during April – the hosting of the World Travel & Tourism Council Global Summit and Abu Dhabi International Book Fair among them – and these will have delivered enhanced performance and demonstrate the importance of business events and exhibitions in the tourism mix,” added Al Muhairi.
April continues a month-on-month upward trend in guests, guest nights and average-length-of-stay for Abu Dhabi which is targeting an annual hotel guest performance of 2.5 million for 2013.
Performance for the first four months of 2013 shows 10% growth in hotel guests to 868,121, a 25% uplift in guest nights to 2.9 million, a 13% rise in average- length-of-stay to 3.29 nights, a 9% increase in occupancy to 73% and a 16% surge in total revenue to £342.4 million (AED 1.9 billion).
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
