Conceived and developed in house, a new advertising campaign is inspired by unique beauty of the destination – Dubrovnik, known as the jewel of the Adriatic and UNESCO World Heritage Site.
DUBROVNIK – Reflecting its growth as a brand for luxury and discerning travellers, leading Croatian management company Adriatic Luxury Hotels unveils new add campaign. Conceived and developed in house, a new advertising campaign is inspired by unique beauty of the destination – Dubrovnik, known as the jewel of the Adriatic and UNESCO World Heritage Site.
Adriatic Luxury Hotels teamed up with photographer Marko Todorovic Live View Photo Studio to develop the campaign’s strategy which follows a complete redesign of ALH’s new visual identity and branding structure presented earlier in 2012.
The goal of the new ad campaign is to position Dubrovnik as luxury travel destination while hotels of ALH make the perfect choice of accommodation. That is achieved by communicating through beautiful photographs in a larger format while extending ALH’s group-wide promise of a highly personalised, luxury travel experience in the same time provoking today’s lifestyle-oriented traveller to explore a hotel or destination’s hidden gems. Key elements in campaign include famous spots of Dubrovnik Old Town, unique seaside locations of ALH hotels which overlook the City, like lush gardens of Villa Sheherezade and a private beach of Hotel Excelsior.
Destination specific scenery creates a distinguished setting that is unique to Dubrovnik while interaction of models in a beautiful surrounding is trying to evoke Dubrovnik as a place of unique impressions, one that creates long lasting memories for all of those who visit it and stroll within its walls. The campaign is actually an attractive story about a young couple, two powerful individuals whose unique moments while on holidays in Dubrovnik, almost voyeuristic, is captured by ALH camera.
As a part of the campaign, ALH has also re-designed the website. Vivid and engaging, the site will offer content that extends beyond basic hotel information, as all other corporate accounts on social media channels.
With the launch of new add campaign, Adriatic Luxury Hotels Group has completed its process of rebranding and marks the further promotion on global market, with a strong focus on the value and strength of Dubrovnik brand – the leading destination tourism brand in the luxury segment.
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
