First-ever KIDZ BOP Experience to Debut at Hard Rock Hotel & Casino Punta Cana.
MIAMI – AIC Hotel Group, the experiential brand offering unmatched vacation experiences, and KIDZ BOP, the #1 music brand for kids, have partnered to introduce a fully-branded KIDZ BOP Experience at Hard Rock Hotel & Casino Punta Cana. This first-ever experience of its kind will debut summer 2018, where young vacationers will be able to live out their pop star dreams with an interactive creative space made just for them, and a series of show stopping pop-up activations throughout the resort. The KIDZ BOP Kids will make a special visit to the resort August 20-24 for the “Ultimate KIDZ BOP Fan Experience,” a week-long celebration, where they will headline a live concert and attend exclusive fan events.
The KIDZ BOP Experience at Hard Rock Hotel & Casino Punta Cana will welcome kids ages 4-12 to participate in a number of KIDZ BOP themed activities. The dedicated area invites young hotel guests into the Pop Star Lounge, where they will work with a Tour Manager to create a custom band name, learn their favorite KIDZ BOP dance moves, put together their red carpet-worthy look, take their A-list photo, and perform on the big stage. Exclusively designed for kids who love music and fun, the Pop Star Lounge is complete with a Listening Studio loft.
In addition, a variety of activities crafted to ignite creativity encouraging kids to write their next big single with Hit Maker, learn awesome dance moves with Step It Up, sing their heart out to their favorite chart-topping tunes with KIDZ BOP Karaoke, and even design their next album cover at the Creation Station. The KIDZ BOP Experience will also feature a series of fun pool parties, pop-up activations and dynamic events throughout the property as part of the hotel’s weekly programming.
Rolling out the red carpet to give even the littlest pop stars the opportunity to live out their superstar dreams, this trailblazing venture will be commemorated with the “Ultimate KIDZ BOP Fan Experience” event that will take place at Hard Rock Hotel & Casino Punta Cana on August 20-24, 2018. The KIDZ BOP Kids will perform live in concert for all guests on August 22. They will also host additional events throughout the week, including VIP meet-and-greets, photo ops and private meals with superfans.
“This partnership with KIDZ BOP puts our smallest VIPs at the forefront and adds an exciting and elevated dimension to our guests’ experience at Hard Rock Hotel & Casino Punta Cana,” said Frank Maduro, VP of Marketing at AIC Hotel Group. “Staying consistent in our efforts to break out of the sea of sameness in the all-inclusive world, the fully immersive KIDZ BOP Experience was produced by Alliance Connection, Inc. and perfectly aligns with Hard Rock’s musical essence. It sets the stage for an unmatched family vacation.”
Sasha Junk, SVP of Marketing at KIDZ BOP added, “The KIDZ BOP Experience is a new way for kids and families to engage with our brand, and we’re excited to launch this experience with AIC at Hard Rock Hotel & Casino Punta Cana. Fans always ask, ‘what’s it like to be a KIDZ BOP Kid?’ Now, they can feel like a star for their whole vacation.”
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