By automating the distribution process, hoteliers have the opportunity to increase their revenue
while reducing their cost of acquisition and winning time back in their day to focus on guests.
LONDON, UK – apaleo, the world’s most open and connected property management system
(PMS), has partnered with SiteMinder, the global hotel industry’s leading guest acquisition
platform, to remove the friction involved with manual online distribution for hotels. The
partnership sees apaleo’s PMS integrated with SiteMinder’s platform, so mutual hotel clients of
the two companies can automate how they distribute inventory across their chosen marketing
channels online and capture reservations.
By automating the distribution process, hoteliers have the opportunity to increase their revenue
while reducing their cost of acquisition and winning time back in their day to focus on guests.
Uli Pillau, Co-Founder of apaleo, says, “SiteMinder has been a long-time disruptor in the hotel
industry, and we are thrilled to offer our clients this connection, which is certain to boost hotel
revenues and alleviate much of the manual work that hoteliers deal with on a day-to-day basis.apaleo is showing how a more open, connected world ultimately benefits the hoteliers we serve,
and we are pleased to partner with a company that deeply shares and lives this vision with us,”
says Clemens Fisch, Regional Director – DACH at SiteMinder.
SiteMinder is the guest acquisition platform of choice for more than 35,000 hotels worldwide,
providing smart and simple solutions that put hotels everywhere their guests are, at every stage
of their journey. With this integration, hoteliers using apaleo can now distribute their rooms to
SiteMinder’s open ecosystem of more than 400 of the world’s top hotel booking channels –
including online travel agencies, traditional tour operators, wholesalers, and their direct hotel
website to lift and automate direct bookings.
apaleo’s open, ultra-connected, and intuitive PMS can be set up and ready to use within minutes
– no long RFPs, wait times, or set-up fees. Hoteliers can set up their properties on their own, if
they so choose. Once set up, hotels can connect hundreds of applications, including SiteMinder,
within the apaleo Store.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
