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AS Roma announces new global travel partnership with Auberge Resorts Collection

Auberge and the famed Giallorossi to create one-of-a-kind experiences for guests and fans at the Stadio Olimpico and Auberge Resorts Collection properties.

ROME, ITALY – Auberge Resorts Collection and AS Roma, the renowned Italian football club and reigning UEFA Conference Europa League champions, have announced a new partnership that will combine the pursuit of luxury travel experiences with the passion and excitement that only the Giallorossi can convey.

The agreement stems from a common desire to create moments, memories and emotions that will remain forever etched in people's lives. The emotional rush of witnessing an AS Roma match at the Stadio Olimpico can now be paired with the luxurious experience of a stay in one of Auberge's flagship locations, all of which are distinguished by a unique personality and artisanal approach to luxury.

With 25 boutique hotels and resorts around the world – and more than 10 further sites currently in development – Auberge Resorts Collection is one of the world's most highly regarded luxury hotel companies for architectural design, attention to detail, fine dining options and a highly personalised and authentic service.

The new agreement sees Auberge Resorts become the club’s Official Hotels Partner – while their logo will now also appear on the back of all match shirts worn by the men’s, women’s and Primavera sides.

"We are delighted to be able to partner with Auberge Resorts Collection, uniting two institutions that share a deep desire to create unique emotions and genuine connections with all those who choose to experience what we have to offer” says Dan Friedkin, AS Roma President. The announcement of the partnership with AS Roma comes at a time when Auberge Resorts Collection is focused on an expansion in Europe aimed at providing its guests with new and inimitable, deeply personal resorts of the highest quality.

With this in mind, in early 2024 one of the most discerning and unique collections in the luxury hotel space is set to welcome the prestigious Collegio alla Querce in Florence to the fold. As with all Auberge Resorts Collection properties, the iconic Renaissance-era destination will offer an intimate and unique luxury travel experience: the resort will extend among pristine gardens on a breathtaking yet secluded location on the north side of Florence's historic centre, a UNESCO World Heritage Site.

The opportunity to stay in the sweeping Tuscan hills, in one of Europe’s premier cities, further enhances a spectacular European portfolio that already includes the spectacular Grace Hotel in Santorini – recently named the No. 1 hotel in Greece and No. 2 in the world by Travel + Leisure – alongside another eagerly-anticipated new location in Europe that is set to be unveiled soon.

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