Latest News
HomeHotels & LodgingAshford Prime announces finalization of strategy for non-core hotels

Ashford Prime announces finalization of strategy for non-core hotels

Courtyard San Francisco Downtown.

Company announces plans to convert Courtyard San Francisco to Marriott’s Autograph Collection.

DALLAS – Ashford Hospitality Prime, Inc. announced that it has reached terms with Marriott to convert its Courtyard San Francisco Downtown hotel to an Autograph Collection property. The company also announced that it has listed the Renaissance Tampa for sale and has engaged The Placenia Group to market the property to potential buyers. These announcements bring a conclusion to determining the Company's strategy for its non-core hotels.

The agreement with Marriott calls for the Courtyard San Francisco to be converted to an Autograph hotel by December 2019 pursuant to a conversion Product Improvement Plan ("PIP"). The PIP is currently estimated to be approximately $30 million (incremental to capital projects already underway) and consists of updates to the guestrooms, guest bathrooms, corridors, building facade, lobby, restaurant, and meeting space – which will create a distinctive theme and style for the property that is commensurate with the Autograph product. Marriott will continue to manage the property after the conversion under a management agreement. The Company believes that post-conversion, the new Autograph property should realize a $50 RevPAR premium to the current Courtyard hotel and that its incremental $30 million investment should yield an approximate 20% unlevered internal rate of return.

"The conversion of the Courtyard San Francisco to an Autograph Collection property will better align the property with our strategy of owning luxury hotels and resorts. With a highly desirable location in the heart of downtown San Francisco and within close proximity to the Moscone Convention Center, the upbranded property will operate in a desirable segment of the San Francisco market," said Richard J. Stockton, Ashford Prime's President and Chief Executive Officer. "This transaction, along with the upbranding of the Courtyard Philadelphia as well as our recent announcement of the sale of the Plano Marriott and the listing for sale of the Tampa Renaissance, bring a conclusion to finalizing the strategy for our non-core hotels."

Ashford Hospitality Prime is a real estate investment trust (REIT) focused on investing in luxury hotels and resorts.

Ashford has created an Ashford App for the hospitality REIT investor community. The Ashford App is available for free download at Apple's App Store and the Google Play Store by searching "Ashford."

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.