This new travel tool encourages agents to learn about B Hotels & Resorts, while also increasing their revenue through upselling and cross-promoting B properties.
WESTON, FL – South Florida-based B Hotels & Resorts invites travel professionals to experience the award-winning lifestyle brand through its B Our Preferred Travel Agent rewards program, rolling out January 2014.
This new travel tool encourages agents to learn about B Hotels & Resorts, while also increasing their revenue through upselling and cross-promoting B properties. The ongoing program incentivizes agents with opportunities to receive higher commissions, exclusive rates and promotions, invitations to FAM trips, brand updates, and more. The goal is to provide the preferred travel agents with the tools they need to turn knowledge into revenue by matching B lifestyle properties to their clients’ travel needs and preferences.
“We are extremely pleased to unveil our B Our Preferred Travel Agent program,” said Ayelet Weinstein, president and chief executive officer, B Hotels & Resorts. “Our hotels boast stellar locations, inspired designs, complimentary internet service throughout the hotels, signature restaurants, B Indulged Spa, and so much more. This latest program provides professionals with opportunities to provide their clients with the ultimate hospitality experience while earning higher commissions and various other benefits.”
B Our Preferred Travel Agent uses interactive modules and detailed presentations that take agents through an orientation, showcasing the brand’s Self-Expression Hospitality model and the B Signature Elements. Agents also receive in-depth information about the B hotel categories and properties. After successfully completing the orientation and questionnaire, they become Preferred Travel Agents, eligible for exclusive rates and quarterly e-newsletters featuring special offers and brand updates. B Our Preferred Travel Agent also encourages agents to experience the brand firsthand through quarterly FAM trips, exclusive offers and rates.
B Engaging
Launched in 2010, B Hotels & Resorts introduces a new class of lifestyle hotels that welcomes business and leisure travelers with its unique Self-Expression Hospitality concept. While each hotel is one-of-a-kind, vibrant style, approachability and rich local character are all part of the brand DNA. Guests are invited to tailor their experiences to suit their style in a setting that is fun, fresh and approachable to make them feel right at home. B Hotels & Resorts has two hotel categories for sophisticated, experience-driven travelers. Full-service B hotels offer a Lifestyle without Attitude experience while b2 hotels combine comfort and style for a value-full-service experience defined as Lifestyle within Reach.
The brand’s flagship AAA Four-Diamond B Ocean Fort Lauderdale made its debut in early 2011, housing 240 guestrooms, each with crisp and contemporary decor and spectacular ocean views. Next came the launch of the new b2 hotel category with the b2 miami downtown located in the heart of Miami’s business and financial district. The newest member of the group, B Resort, located in the Walt Disney World Resort, premiers in early 2014 in one of the top family and convention destinations in the United States: Orlando, Fla. This resort will house 394 newly renovated guest rooms and suites and more than 25,000 square feet of flexible function space. Just steps from the Downtown Disney area, B Resort will incorporate elements to attract families, couples, groups and business travelers alike. The hotel will feature playful and modern design, bunk beds in select guest rooms, the inaugural full-service B Indulged Spa, and culinary experiences by internationally renowned restaurateur Jeffrey Chodorow of China Grill.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
