Health-focused concept seeks to attract travelers and position further brand as all-inclusive leader in offering a multifaceted vacation experience for a variety of travelers.
MIAMI – Bahia Principe, the leader in all-inclusive resorts in the Caribbean, has launched a new wellness program at the five-star Luxury Bahia Principe Samana Don Pablo Collection in the Dominican Republic. Via the new WE Wellness Experience the brand aims to attract health conscious travelers seeking a balanced vacation where wellness, cosmetic treatments and sports activities enhance the travel experience.
The WE Wellness Experience offers three pillars:
- We-Care is a medical esthetic experience that aims to help guests look and feel younger by combining non-invasive and incision-free medical and cosmetic treatments that offer immediate results like facial rejuvenation and skin biostimulation.
- We-Balance will help guests achieve the perfect balance of body and mind via activities such as Zen Yoga, meditative sessions and anti-stress coaching.
- We-Train is a sports experience featuring athletic activities and sports nutrition advice with the assistance of a certified trainer including martial arts and total fitness classes.
Additionally, menus at the resort’s restaurants have been updated to reflect a WE seal next to particular dishes to help guests identify the most nutritious offerings.
“Launching the WE package of experiences at Luxury Bahia Principe Samana Don Pablo Collection both positions this establishment as a specialist in the wellness concept, and strengthens Bahia Principe’s calling to remain a company that is committed to our guests’ health and happiness,” said Isabel Pinero, Grupo Pinero’s Vice-President of Marketing and Communication. “Luxury Bahia Principe Samana Don Pablo Collection in the Dominican Republic is the ideal property to launch the new program, as it is a boutique hotel that blends the special charm of its facilities with the gorgeous environment surrounding it.”
The new Wellness Experience features activities that are included as part of the all-inclusive concept as well as paid services. Guests can arrange for services through the hotel’s WE Ambassador, who will be devoted exclusively to informing and guiding guests interested in the WE Wellness Experience.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
