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Best Western to conduct fifth Annual World`s Largest Thank You

Beginning March 22 for five days, Best Western hotel owners, general managers and sales directors along with executives and sales teams from Best Western International,will…

Beginning March 22 for five days, Best Western hotel owners, general managers and sales directors along with executives and sales teams from Best Western International,will fan out across five continents to conduct the 5th annual World`s Largest Thank You.



This year, the goal is to make in-person visits to more than 12,000 travel agents and key corporate clients topping last year`s record 11,000 sales calls.



More than 820 North American properties will be visiting travel agents and key clients to thank them for their business and showcase what Best Western has to offer. In total, Best Western hotels in more than 20 countries including Germany, Italy, France, Austria, and Norway are participating in the global sales calls during the week of March 22-26. Central to the effort will

be the dissemination of information on the company`s new NASCAR partnership and the implementation of free high-speed Internet access in all North American Best Western hotels scheduled for completion in September, 2004.



Since launching this program four years ago, this annual event continues to grow which is a testament of the great pride our hotel owners and executives around the world take in the Best Western brand, said Tom Higgins, president and CEO. Too often, in the normal course of business, we forget the simple act of recognizing those who ultimately contribute to our success. The response has been overwhelming, not only from the travel agent communityand our key clients, but from our hoteliers, as well.



This is a unique event and what you would expect from the World`s Largest Hotel Chain, said Bob Gilbert, vice president of sales and worldwide

alliances. The travel agent community accounts for nearly 50 percent of our total bookings, and we want them to know we appreciate everything they do for us.



To thank travel agents throughout North America for their continued support, Best Western will be giving away several exciting prizes from March 22 until April 30th. Prizes range from cash awards to a trip for a family of four to Walt Disney World Orlando including airfare, hotel accommodations and Disney Park Hopper Passes.

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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