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BHG signs management agreement with new Soft Inn hotel in Goiania

Soft Inn Mega Moda will have 322 rooms and will be located at Rua 67-B, Setor Norte Ferroviario, in the city's new commercial area, the region surrounding Rua 44.

SAO PAULO – BHG S.A.-Brazil Hospitality Group hereby announces the signature of a Memorandum of Understanding for the management of Soft Inn Mega Moda, a hotel that is being developed in Goiania.

The new project will mark the debut of a new BHG brand in Goias: Soft Inn, an economic segment brand that offers quality at an excellent cost-benefit ratio.

Soft Inn Mega Moda will have 322 rooms and will be located at Rua 67-B, Setor Norte Ferroviario, in the city’s new commercial area, the region surrounding Rua 44. The hotel will be an annex to Shopping Mega Moda, an affordable fashion shopping mall belonging to the Novo Mundo group.

Goiania is consolidating its position as a major regional metropolis. According to the Brazilian Institute of Geography and Statistics’ 2010 census, of the country’s 15 cities with more than one million inhabitants, Goiania is among the cities with the best urban infrastructure.

“Soft Inn Mega Moda is perfectly in line with BHG’s strategy of expanding its geographic coverage, with presence in Brazil’s main cities ,” said BHG’s CEO Pieter J. F. van Voorst Vader.

Start-up is scheduled for the first half of 2014.

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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