Birch, a budding hotel lifestyle brand, chooses Mews to manage its multiple revenue streams.
Mews, leader in hospitality technology, has been chosen by Birch to propel their lifestyle brand into the future. With two stylish properties immersed in green spaces just outside London, Birch identify less as hotels and more as playgrounds for modern travelers to take a break from city stresses. Both properties offer membership clubs, combining wellness centers, lidos, co-working spaces, and a rich selection of daily events and activities for members and guests to enjoy.
“We were looking for a hospitality cloud that is forward-thinking, agile and willing to work with us as we evolve,” said Brian Gore, Commercial Director at Birch. “In many ways, we are a very complex product, with programming and F&B being just as important revenue streams as rooms. Mews provided a robust and accessible open API environment for us to join the dots with.”
At Birch – named Hotel of the Year 2020 by the Sunday Times – everything revolves around guests, so keeping track of customer experiences is imperative. With access to 750+ integrations in Mews Marketplace, Birch benefit from a smoother customer journey and better customer management. Their tech stack has multiple expert solutions, including the likes of Peoplevine, Sevenrooms, Ideas and SynXis.
“Birch is a great culture fit for our company – we share the values of caring about the planet and creating meaningful experiences,” said Matt Welle, CEO at Mews. “They’re a young brand with a lot of ambition, and we’re looking forward to sharing our unique take on hospitality with their ever-growing community.”
“The team at Mews has been extremely accommodating with our needs. Their incredible support team has guided us through exceptionally speedy onboarding in a matter of weeks. We felt there was always someone to answer our questions and advise us,” continued Brian Gore, Commercial Director at Birch. “The results have been spectacular: less clunky operations, with integration with other management systems resulting in a smoother booking process and fewer human errors.”
With ambitious growth plans in place, the brand will continue scaling their business quickly and dynamically using smart technology by Mews.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.