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Blue Palace, Crete joins Starwood`s Luxury Collection

Starwood Hotels & Resorts Worldwide Inc announced the joining of a new member to the Luxury Collection…

Starwood Hotels & Resorts Worldwide Inc announced the joining of a new member to the Luxury Collection, the exclusive Blue Palace Resort & Spa. The Blue Palace is a luxurious 204-room hotel in Elounda on the Greek Island of Crete and is owned by the well-known Greek hoteliers, the Sbokos family. The hotel will form part of the Luxury Collection from January 2004.



The hotel, which opened in July 2003, is situated on the upmarket coastal area of Elounda, in the north east of Crete – the largest of the Greek Islands. The contemporary style guest-rooms are positioned in low-rise bungalows, suites and villas and over half of them have their own private swimming pools. The hotel also has a 2,000 square metre state-of-the-art thalassotherarpy spa, which includes 22 treatment rooms and three thalasso pools.



We are delighted for the Blue Palace to be joining The Luxury Collection and the Starwood Group. It is a fabulous resort that complements our existing Luxury Collection properties in Europe and will be our third property in the Greek Islands. Starwood is very focussed on Greece and the Greek market and has recently re-opened our flagship hotel in Greece, the Grande Bretagne which symbolises luxury hospitality in Greece. Commented Roeland Vos, President of Europe, Africa and Middle East Division of Starwood Hotels & Resorts.



Talking about the deal, Mr. John Sbokos, Managing Director of the Blue Palace commented We had a number of interesting offers from other chains, but we felt strongly that Starwood and its Luxury Collection brand was the best fit for us. The global recognition of the Luxury Collection brand and its firm association with the utmost quality in the mind of the discerning traveller is perfect for Blue Palace. Furthermore, we feel certain that Starwood will be at our side helping us to maintain the consistency of excellence that a hotel bearing the Luxury Collection brand requires. On our side, we have complete confidence that we will contribute greatly to maintaining the leading position of the Starwood name in the Greek market.



The hotel is situated 3 Km from the village of Elounda, nestled into a small cliff and opposite the isle of Spinalonga. The property has a 200-metre beach, which is accessed by a panoramic lift; there are also a number of dining outlets including a fine dining restaurant and a Greek Taverna. The property is open from April – November and will re-open for 2004 season on 4th April 2004.



The Luxury Collection, by Starwood Hotels & Resorts, is an elite group of distinctive handpicked hotels from imperial palaces, romantic hideaways, and historical landmarks to tropical resorts that are recognised as some of the finest hotels in the world. With 77 hotels and resorts in 28 countries, each hotel has its own unique qualities, which reflect the essence of the destination and offers grandeur paired with unrivalled personal service and attention to detail.

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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