Travelers crave community, local experiences and memorable accommodations above all.
RESTON, VA. – BridgeStreet Global Hospitality – the leading solution for international serviced apartment experiences – revealed new insights into the “New Tribe of Travelers” and their desire for alternative accommodations and authentic experiences via the company’s BridgeStreet IQ Report, which surveyed travelers from around the world.
“Travel decisions are being influenced by what BridgeStreet is dubbing as the ‘New Tribe of Travelers,” noted Sean Worker, president and chief executive officer of BridgeStreet Global Hospitality. “These travelers are social, crave experiences and meticulously research the perfect accommodations. They’re not slowing down either, with more than 70 percent of those surveyed planning to be on the road two or more weeks this year. With our new data revealing that more than 40 percent feel accommodations are a top priority, BridgeStreet is directly responding to their preferences through the development of our new Mode Aparthotels, creating community gathering spaces in desirable downtown environments.”
As the hospitality industry has prioritized lifestyle-driven accommodations to satiate the “New Tribe of Travelers,” BridgeStreet’s survey findings uncover some surprising revelations. Memorable accommodations and hyper-local experiences beat out convenience and budget as top travel priorities – and not just among millennials – 40 percent of survey respondents are between 35-50. Nearly 60 percent want an unbeatable location in the heart of the city and 72 percent of respondents prefer alternative accommodations, such as serviced apartments, to branded hotels and peer-to-peer lodging services.
“Serviced apartments are the perfect hybrid accommodation, providing the amenities of a hotel, with the space and comfort of an apartment,” said Kelly Murphy, senior vice president of marketing. “When we asked survey respondents what their favorite added comfort is while traveling, ‘space to sprawl’ was the top consideration. These findings are crucial to BridgeStreet’s development process, especially in launching the company’s newest endeavor – Mode Aparthotel.”
Launched in conjunction with Berlin’s International Hotel Investment Forum (IHIF) in March, Mode Aparthotel by BridgeStreet is the brand’s newest concept, retrofitting existing buildings to ensure the authenticity of the desitination which will create a hospitality solution like no other. With every detail meticulously chosen, from linens to scent, Mode will offer a bespoke, unparalleled experience to guests.
With its innovative tiered system of six distinct brands, BridgeStreet provides guests with customized six- to two-star serviced apartment offerings, meeting every need from location to budget with more than 50,000 apartments in desirable and convenient locations in over 60 countries. Offering a memorable hospitality experience, BridgeStreet is widely recognized for uncompromised standards and a consistent brand experience.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
