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Cambria Hotels launches “Threads Collection” featuring destination-inspired sock designs from local artists

First edition of Cambria Hotels threads collection will transport guests from the New England coast and Soda City to the Arizona desert.

ROCKVILLE, MD. – Cambria Hotels – an upscale brand franchised by Choice Hotels International, Inc. – introduces the "Cambria Hotels Threads Collection," a new product offering that further elevates the brand's commitment to creating a "sense of place" in each Cambria hotel. Leveraging the creativity of community artists from across the country, the first edition of the Threads Collection will feature three exclusively designed pairs of socks inspired by the surroundings of Cambria hotels located in New England, South Carolina, and Arizona.

For a limited time, the Cambria Hotels Threads Collection will appear alongside the original artwork at Cambria Hotel Portland Downtown Old Port, Cambria Hotel Columbia Downtown The Vista, and Cambria Hotel Downtown Phoenix Convention Center. Locals and visitors alike will experience these three Cambria hotel destinations through each signature design:

New England Coast designed by Pam Chevez

  • Chevez is a multimedia designer with experience in branding, motion design, and UI/UX design. Her work is influenced by her upbringing in Mexico City and call for adventure, focusing on stories that highlight the Latinx community and communities of color. As an explorer she spends a great deal of time in the outdoors, chasing waves to surf, kayaking in the open ocean, or hiking and camping in remote places. She currently resides in Portland, Maine, where she was commissioned by Cambria Hotels to design artwork for the Cambria Hotel Portland Downtown Old Port, which began welcoming guests in October 2022.

Soda City designed by Ija Charles

  • Charles is a self-taught artist and entrepreneur from Columbia, South Carolina, where she is credited with bringing light and love to the city through her large-scale murals. Her work is specifically commissioned by Cambria Hotels and is prominently featured at the Cambria Hotel Columbia Downtown The Vista, which opened in June 2022.

Arizona Skies designed by Heather Freitas

  • Freitas is a mixed media artist with her own style known as "Freism," which uses recycled media to explore everything from history to human emotion in response to environmental issues. She is based in Phoenix, Arizona, where she installed a five-story mural on the side of the Cambria Hotel Downtown Phoenix Convention Center.

"At Cambria hotels, we strive to uplift the voices and local businesses in the communities where we are located. By offering our guests a sense of place – from on-site offerings like menus featuring native ingredients and locally crafted beers, to special design touches that speak to the history of the destination, to a pair of destination-inspired socks – we're able to provide experiences that transcend the walls of our hotels," says Janis Cannon, senior vice president, upscale brands, Choice Hotels. "With the Threads Collection, we saw an opportunity to collaborate with local artists to curate signature pieces of art, inspired by three distinct markets where Cambria hotels are interwoven in the community. This program builds on Cambria's brand promise to provide meaningful experiences and approachable indulgences with local flair for our guests."

There are currently more than 60 Cambria hotels open across the U.S. in popular cities such as Chicago, Los Angeles, Washington D.C., Nashville, and Phoenix, with nearly 70 hotels in the pipeline.

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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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