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Centerplate, Sonnier & Castle announce partnership

Sonnier & Castle will add the Javits Center to the list of venues such as MOMA, New York Public Library and The Frick in which it currently operates.

NEW YORK – Sonnier & Castle, the New York City luxury purveyor of events and catering, and Centerplate, the global leader in event hospitality and hospitality partner to the Jacob K. Javits Convention Center of New York, are announcing a new agreement to market and produce high-end social events at the Javits Center, the busiest convention center in the United States.

As the Javits Center nears the completion of a comprehensive, state-of-the-art renovation that has added a new, column-free exhibition hall and a new glass facade, Sonnier & Castle will help present the dynamic facility to previously untapped markets, marketing the one-of-a-kind structure as a premium event destination to their exclusive list of social event clientele including: film premieres, charitable events, corporate entertaining and social events.

“Sonnier & Castle, as a luxury purveyor of events and catering, will now be able to provide our customers turn-key experiences throughout this facility – special experiences that were previously unavailable,” says Adam Weiss, CEO of Sonnier & Castle. “River Pavilion, for example, is an ideal venue for benefit dinners with the capacity to accommodate up to 1,200 guests with no sightline obstructions and unparalleled views of the Hudson River.”

“From stunning views, to iconic architecture, to a distinguished history as a New York City landmark, the Javits Center has incredible potential as a premier hospitality destination,” says Sal Ferrulo, Centerplate’s Senior Vice President. “While our hospitality teams have been providing world class service to meeting planners and convention-goers for years, we chose Sonnier & Castle to help us extend the Javits Center to an exciting new audience.”

“The Javits Center has set the standard for major events throughout the world, and this new partnership between Centerplate and Sonnier & Castle is a wonderful opportunity to raise the bar even higher,” said Alan Steel, President and CEO of the New York Convention Center Operation Corporation, which operates the Javits Center. “We can host events of any size and for any occasion – while allowing customers to transform our space into a unique experience that’s tailored specifically to their needs. We are thrilled to welcome Sonnier & Castle, and we expect their expertise will help us open our doors to more audiences than ever before.”

Sonnier & Castle will add the Javits Center to the list of venues such as MOMA, New York Public Library and The Frick in which it currently operates. As part of the roll-out of marketing for the new partnership, Sonnier & Castle has been previewing the venue to customers.

“Venues are a very important part of our plans going forward,” according to Russ Sonnier, Partner at Sonnier & Castle. “We think we can bring 20 to 30 large-scale events annually to the Javits Center, which is an exciting opportunity for us.”

“Our event planners and designers like what they see at Javits Center,” said David Castle, Partner at Sonnier & Castle. “The open space and I.M. Pei architecture appeal to the designers. They see the building as a blank slate to design on,” said Castle.

Photo caption: Jacob K. Javits Convention Center of New York.

News Editor - TravelDailyNews Media Network | + Posts

Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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