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Choice Hotels expands its hotel portfolio in Europe

Six of the new properties are located in the UK and include East Anglia-based Quality Hotel Bury St Edmunds, Quality Hotel Colchester, Quality Hotel Peterborough and Quality Hotel Kings Lynn.

Choice Hotels Europe
, the company behind the Comfort, Quality and Clarion brands in Europe and part of Choice Hotels International, one of the largest lodging franchisors in the world, announced that it has opened nine European properties so far in 2013 in the UK and France with a further eight scheduled to open in Q3 in the UK, France, Germany and the Czech Republic.

Six of the new properties are located in the UK and include East Anglia-based Quality Hotel Bury St Edmunds, Quality Hotel Colchester, Quality Hotel Peterborough and Quality Hotel Kings Lynn, all providing convenient locations for visiting the historical university city of Cambridge and the North Norfolk and Suffolk coastlines. The four-star Clarion Collection Hotel Cromwell Stevenage, which dates back to the 17th century, was once owned by Oliver Cromwell’s secretary while Clarion Collection Hotel Makeney Hall is a magnificent Victorian country mansion situated close to the famous Peak District, providing an excellent base for exploring the famous national park.

Joining the 38 hotels in the Choice Hotels Europe’s German portfolio is the Comfort Hotel Friedrichshafen which is expected to come online in October 2013 and is located in the university town of Friedrichshafen on the northern side of Lake Constance in Southern Germany.

Clarion Congress Hotel Olomouc also joins in August becoming the ninth Clarion brand hotel in the Czech Republic. Located in the eastern city of Olumouc the hotel will provide meeting and conference facilities for up to 1,400 delegates. Clarion Congress Hotel Ostrava has reopened after a complete renovation and also offers substantial conference and exhibition facilities and is situated near the CEZ Arena which hosts large-scale concerts and premier sporting events.

A total of two hotels have opened in France so far in 2013 and include Comfort Hotel Urban City Le Havre, located in the Normandy port of Le Havre and Quality Suites Lyon 7 Lodge, located in Lyon, France’s second business centre and convenient for the Confluence District between the Rhone and Saone rivers.

France also hosts the internationally recognised Clarion Hotel Chateau Belmont Tours, which in May was recognised by Choice Hotels International as being the best Clarion brand hotel outside the United States. Located in the central French city of Tours it offers a beautiful base to explore the Loire region.  

As well as introducing new properties to the Choice Hotels Europe network, many existing Choice Hotels brand properties in Europe have undergone extensive refurbishment programmes including the UK’s Comfort Inn Victoria and Comfort Inn Kings Cross St Pancras in London, Quality Hotel Leeds Selby Fork and Quality Hotel Boldon.

Duncan Berry, UK CEO, Choice Hotels Europe commented: “We are pleased to welcome these hotels to our network of European properties which offer outstanding service and facilities to leisure and business travellers alike.”

The Choice Hotels Europe portfolio of franchised hotels offers business and leisure travellers a full spectrum from premium economy to luxury hotels. Choice Hotels Europe franchises nearly 500 hotels across Europe alone. Brands franchised by Choice in Europe include Clarion which could be described as four- five star, Quality, which sits in the three-star bracket and provides a mid-scale full service offering and Comfort, Choice Hotels International’s largest brand worldwide and known for value and reliability.