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Choice Hotels strikes agreement with Brookwood Hotels to develop more than 20 WoodSpring Suites properties

Choice Hotels Madrid.

Brookwood Hotels is the largest Choice Hotels franchisee and has an existing portfolio of more than 100 WoodSpring-branded hotels across the U.S.

ROCKVILLE, MD. – Choice Hotels International, Inc. signed an agreement with Brookwood Hotels to develop more than 20 new WoodSpring Suites hotels over the next few years. The brand now has more than 130 hotels in the pipeline and more than 245 are open.

"Sustained interest in the WoodSpring Suites brand and the performance of the business model affirms our growth strategy is working," said Ron Burgett, vice president, WoodSpring Suites development, Choice Hotels. "WoodSpring has experienced tremendous success since Choice's acquisition, breaking the brand's record for most franchise contracts awarded in a single year. We look forward to accelerating the brand's expansion with Brookwood Hotels. Together, we'll bring WoodSpring to even more markets to meet the demand for longer-term stays."

Brookwood Hotels is the largest Choice Hotels franchisee and has an existing portfolio of more than 100 WoodSpring-branded hotels across the U.S. This latest agreement outlines a plan for aggressive brand expansion across the country.

"WoodSpring Suites is a proven performer in the extended-stay segment and we're excited to increase our investment in the brand," said Darien Wright, chief operating officer, Brookwood Hotels. 

Choice Hotels Grows Presence in Latin America and Spain with 40 Hotel Openings in 2018 
Choice Hotels International, Inc. also continues to expand its international footprint with 40 hotel openings planned this year in Latin America and Spain. This includes introducing the first Choice Hotels brands in Spain and Colombia, as well as opening hotels in Brazil, Ecuador, Mexico, and Panama, adding nearly 5,000 rooms.

This growth is highlighted by:

  • Spain: 16 Ascend Hotel Collection properties were introduced through Choice Hotels' recent alliance with Sercotel, a leading hotel operator and franchisor based in Spain. Another eight Ascend properties are expected to open before the end of the year.
  • Brazil: Three Sleep Inn hotels and one Quality Inn hotel were opened by Atlantica Hotels, Choice Hotels' master franchisee in Brazil. In addition, two Comfort hotels, one Clarion hotel and one Quality Suites hotel are expected to welcome guests by year end.
  • Colombia: One Clarion hotel opened and two Ascend properties are expected to open in December, all through the Sercotel alliance.
  • Mexico: Choice Hotels Mexico has opened two hotels under the Comfort and Sleep Inn brands. A Comfort Inn hotel is expected to open in December.
  • Panama: An Ascend Hotel Collection property opened through Sercotel.
  • Ecuador: Developer Real Hotels & Resorts opened an Ascend Hotel Collection property, their second in the country.

"We continue to expand and reach new markets all over the world– from Bogota, Colombia, and Cabo San Lucas, Mexico, to Sao Paulo, Brazil, and Barcelona and Madrid, Spain," said Mark Pearce, senior vice president, international division, Choice Hotels. "Our tremendous progress shows our international strategy is working. We continue to forge relationships with high-quality, multi-unit developers and operators for long-term agreements in strategic markets."

Along with the 40 openings this year, the international pipeline continues to grow. Choice Hotels Mexico recently signed an exclusive multi-unit agreement with SI Operaciones, a Mexican private equity fund, to develop 20 new-construction Sleep Inn hotels by 2023.

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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