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Comfort Inn Westminster becomes third Comfort brand hotel in London's Belgravia

Located on Belgrave Road and previously independently run as the Central House Hotel, the re-branded Comfort Inn Westminster has 54 guest bedrooms, all with en-suites.

Choice Hotels Europe, the company behind the Comfort, Quality and Clarion brands in Europe and part of Choice Hotels International, announced that a third Comfort-brand hotel located in London’s prime SW1 post-code has been added to its network.

Located on Belgrave Road and previously independently run as the Central House Hotel, the re-branded Comfort Inn Westminster has 54 guest bedrooms, all with en-suites and featuring flat screen LCD televisions, free wi-fi, and tea and coffee making facilities. Located close to Victoria Coach and Railway stations, the hotel is an excellent base for both business and leisure travellers, and is Choice Hotels’ 19th property in the UK capital. Other Comfort brand properties also located in the SW1 area include Comfort Inn Victoria and Comfort Inn Buckingham Palace Road.

Duncan Berry, UK CEO, Choice Hotels Europe commented: “We are delighted to now offer a third property in the SW1 London postcode, which will serve both leisure and business travellers looking for a value-added competitively priced hotel.”

Choice Hotels added eleven hotels to its UK and Ireland portfolio in 2013, including Comfort Inn Manchester North, the first Choice Hotels branded property in the North West City, Clarion Collection Hotel Richmond Gate and Quality Hotel Wolverhampton. Dublin’s gibson hotel also joined Choice’s Ascend Hotel Collection, a portfolio of distinctive independent hotels, providing guests with an upscale boutique hotel experience.

Al-karim Nathoo, Managing Director, 4C Hotels, who operates the Comfort Inn Westminster under franchise agreement, commented: “We already operate three of our hotels under franchise agreement with Choice Hotels Europe and wanted to extend our successful relationship by re-branding this property to Comfort Inn.”

The Choice Hotels Europe portfolio of franchised hotels offers business and leisure travelers a full spectrum of economy to upscale hotels. Choice Hotels Europe franchises nearly 500 hotels across Europe alone. Brands franchised by Choice Hotels Europe include Clarion, which is described as four to five star rated; Quality, which is three star rated and provides a mid-scale full service offering and Comfort, which is two to three star rated and is the largest Choice Hotels International brand worldwide, known for value, customer service and reliability.

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