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HomeHotels & LodgingCraddock Terry Hotel at Bluffwalk Center welcomes Becky Jo Aleman as new Hotel Director
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Craddock Terry Hotel at Bluffwalk Center welcomes Becky Jo Aleman as new Hotel Director

Hospitality Veteran will oversee refurbishments and new initiatives in Virginia-based property.

LYNCHBURG, VA – Craddock Terry Hotel at Bluffwalk Center, a member of Preferred Hotels & Resorts, announced the appointment of Becky Jo Aleman as the new Hotel Director for the unique property located in the heart of downtown Lynchburg, Virginia. Becky Jo’s experience in sales, marketing, catering and overall property leadership will be a great asset as she oversees the management and operations for the 44-room hotel as well as Craddock Terry’s 4,000 square feet of event space.

In her new role, Becky Jo will be overseeing the refurbishments of the interior decor in the hotel’s public areas, guestrooms and meeting spaces, managing F&B changes in conjunction with Craddock Terry’s new Culinary Director, Chef Jason Arbusto, and supporting the launch of a new Biergarten.

“Becky Jo and I have worked together previously and I am pleased to have her join the Craddock Terry Hotel family,” said Kimberly Christner, President & CEO of Cornerstone Hospitality. “She has developed her extensive experience in the hotel industry by working her way up the ladder. We are confident her rich background will be of great value to us as we continue building our brand as one of the best boutique hotels in Virginia and beyond.”  

With over 16 years of experience in the hospitality industry, Becky Jo began her career as opening Director of Sales for Candlewood Suites Yorktown before working with Marriott Hotels as the Director of Sales at TownePlace Suites, Yorktown. She then transitioned into Operations as Assistant General Manager at Courtyard Yorktown. Becky Jo has also served as the Director of Sales and Assistant General Manager at the Courtyard in Lynchburg where she assisted the General Manager in coordinating the hotel’s budget, expenses, and business plans, successfully managing all their sales efforts and exceeding their productivity goals year after year. Most recently, Becky Jo worked as both the General Manager and Regional Director of Operations for a different hotel firm with a hotel in the Lynchburg market. She has navigated the Lynchburg hospitality infrastructure extensively, building deep networks and gaining an insightful understanding of the local market.

“I am so excited to join Craddock Terry and take on this brand-new role as Hotel Director,” said Becky Jo Aleman. “The property has such a unique history and distinctive design. I look forward to working with the hotel’s incredible team, building upon and growing our current operations to enhance each guest’s experience.”

Aleman will replace long-term Hotel Director Todd Swindell following his promotion as Regional Director of Operations for Cornerstone Hospitality.

At Craddock Terry at Bluffwalk Center, travelers can experience the hotel’s refreshing culinary offerings, dynamic meeting and event spaces, and authentic services. Rebuilt from what was formerly a turn-of-the-century shoe factory, the pet-friendly hotel has been transformed into an upscale property blending original brick warehouse architecture with chic modern style and historic artifacts. This year, Craddock Terry is undergoing a refurbishment to their guest rooms and meeting/event spaces, and will be opening a biergarten.

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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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