Dedren Bailey will oversee all aspects of marketing and sponsorships.
HANOVER, MD. – Live! Casino & Hotel announced a key appointment to its Executive Team, naming Dedren Bailey as Vice President of Marketing.
In his new role, Mr. Bailey will leverage more than 15 years of experience in the hospitality and gaming industries to increase player development, maximize the casino's profitability and elevate brand awareness throughout the region. He will oversee all aspects of marketing and sponsorships, including advertising, entertainment, loyalty programs, bus marketing, special events and social media. Mr. Bailey will also focus on aligning all casino marketing strategies with the new flagship luxury Live! Hotel, set to open in Spring 2018.
Prior to joining Live! Casino & Hotel, Mr. Bailey worked at Harlow's Casino Resort & Hotel in Mississippi as the Director of Marketing, where he successfully led the marketing strategy for the resort's $15 million renovation and expansion, and increased revenue with the creation of the property's first tiered loyalty rewards program. Before that, he worked for Pinnacle Entertainment properties in Louisiana as the Advertising & Entertainment Supervisor for Boomtown Casino & Hotel, and as an Entertainment & Promotions team member for the L'Auberge du Lac Casino & Hotel.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.