Innovative Cloud software leverages new technology to boost revenue at Casino Hotels.
LAS VEGAS – Duetto, the market leader in software-as-a-service revenue strategy solutions, unveiled GameChanger, a new web-based application developed exclusively for casino hotels. Staffing a team of highly experienced gaming professionals at its Las Vegas office, Duetto aims to help casino hotels leverage cutting-edge advances in technology and change they way they approach revenue management.
Fundamental to Duetto’s philosophy, GameChanger ensures casino hotels select and retain their most profitable customers, accounting for dynamic demand, occupancy and segment volumes, assessed by each individual customer segment, room type, offer or discount. This groundbreaking capability to flexibly fine tune for greater accuracy is making a big impact in terms of optimized demand and increased profitability for Las Vegas casino hotels.
Marco Benvenuti, Duetto’s Co-founder and Chief Analytics and Product Officer, said, “This technology really is a GameChanger – it delivers the tools I always dreamt of when I was managing revenue and distribution on the Las Vegas Strip. Duetto’s modern architecture provides a whole new level of flexibility and control to optimize profit that cannot be matched by traditional revenue management systems.”
GameChanger is already in use at a number of high profile casino hotel properties, and rapid adoption is expected to continue in the coming weeks.
Benvenuti concluded, “We see enormous potential in every aspect of pricing at casino hotels and integrated resorts. For example, complimentary rooms. Legacy systems follow a simplistic comp or “no comp” criteria. Isn’t it better to offer a valued guest who would not otherwise qualify for a free night, a discounted room or some other incentive instead of nothing at all? Casino hotels are also failing to leverage the value of various room types.
The goal is to always get the right guests in the right rooms at the right times, maximizing all potential revenue. GameChanger empowers its users to achieve all this, and more.”
The goal is to always get the right guests in the right rooms at the right times, maximizing all potential revenue. GameChanger empowers its users to achieve all this, and more.”
Taking a cue from the explosion of non-gaming spend, which is outpacing gaming revenue on the Las Vegas Strip, GameChanger takes a comprehensive approach, dynamically determining the total value of each casino hotel guest by prospective gaming and non-gaming revenue potential.
In addition to optimizing revenue and helping hotels protect and manage room mix, GameChanger captures valuable web shopping data. Looking at lost business regrets and denials based on dates searched and price quoted gives immediate insights on customer behavior, enabling real time responses and A/B scenario testing to measure price elasticity.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
