Gross bookings increased 17% for the third quarter of 2010 compared with the third quarter of 2009, driven primarily by 14% growth in transactions, a 9% increase in average airfares and a 4% increase in hotel average daily rates. Domestic bookings increased 16% and international bookings increased 17%.
Revenue increased 16% for the third quarter, primarily driven by an increase in hotel revenues and advertising & media revenues. Domestic revenue increased 15% while international revenue increased 18%.
Worldwide hotel revenue increased 14% for the third quarter due to a 14% increase in room nights stayed, including rooms delivered as a component of packages. Revenue per room night remained essentially flat.
Advertising and media revenue increased 40% for the third quarter, driven by a 59% increase in third-party revenue for TripAdvisor. All other revenue (primarily car rentals and destination services) increased 8% for the third quarter.
As a percentage of worldwide revenues in the third quarter of 2010, hotel accounted for 66%, advertising & media accounted for 12%, air accounted for 10% and all other revenues accounted for the remaining 12%.