The hotel opens with a new design that pays homage to the brand’s origins at the Fairfield Farm.
SALEM, VA – The 113-room Fairfield Inn & Suites by Marriott in Salem, Virginia is now open for business with its smart, inventive public space and guest room design, and its bright and inviting decor. Located at 121 Sheraton Drive, the Fairfield Inn & Suites Roanoke Salem will operate as a Marriott franchise, owned and managed by Kalyan Hospitality of Glen Allen, Virginia.
Nestled between the Blue Ridge and Appalachian Mountains, 10 minutes from the Roanoke Blacksburg Regional Airport, Fairfield Inn & Suites Roanoke Salem offers guests convenient access to the Salem Convention Center, the Salem Memorial Ballpark and the entry point for the Appalachian Trail in Catawba, Virginia. Nearby downtown Salem offers a variety of dining and shopping options and the hotel is just a short drive from downtown Roanoke which is home to the Berglund Civic Center, Center in the Square, the Taubman Art Museum, the Transportation Museum, the Historic Roanoke City Farmers Market, plus live music and great food.
“Delivering both function and comfort, our new design and decor elevate the Fairfield brand, setting a new standard in the moderate tier category,” said Callette Nielsen, vice president and global brand manager, Fairfield Inn & Suites. “At Fairfield Inn & Suites, we provide an easy, positive and productive travel experience, as well as the promise of consistent and reliable service at an exceptional value. The Fairfield Inn & Suites Roanoke Salem is a truly stunning example of the brand’s contemporary look and feel, and we are pleased with the continued growth of Fairfield Inn & Suites hotels in the Salem area.”
The new decor package is warm, timeless, forward-thinking, and inviting with simple nods back to the brand’s heritage. Specific elements meant to evoke feelings from the Fairfield Farm include a farmhouse table in the lobby for gathering and connecting, photography from the Fairfield Farm serving as artwork in the lobby and guest rooms, natural materials and unique textures featured throughout, and a history wall in every property showcasing the brand’s roots in nearby Hume, Virginia.
The new guestroom design is impactful, unique and addresses the functional needs of the Fairfield guest for a seamless experience. The room was designed with the modern traveler’s needs to stay productive on the road in mind without overcomplicating the guestroom. The artwork in the room takes center stage with the window treatment acting as a focal point, displaying photography taken at the Fairfield Farm. The material is sheer and allows light to pass through the photography, warming up the room and creating a comfortable environment. The guestrooms also feature a work desk with multiple charging stations, refrigerator, a Keurig coffeemaker and microwave.
Additional hotel amenities include a relaxation spa pool, a fitness center, onsite laundry, complimentary Wi-Fi, as well as fax and copy services. The hotel also offers 624 square feet of meeting space to accommodate functions of up to 50 people.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
