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The Roman hotel and Altaroma sign an important agreement

Fashion is the star at the Sofitel Rome Villa Borghese

The deep interest shown by the Sofitel Rome Villa Borghese towards the world of high fashion is confirmed through a new initiative in this fascinating field: the signing of a joint effort between the elegant Roman hotel and Altaroma Scpa.

For the 2011 January edition of “AltaRomaAltaModa”, fashion event organized by the famous consortium company created by Rome’s Chamber of Commerce, together with the Lazio Region, the Municipality and the Province of Rome, the Sofitel Rome Villa Borghese becomes one of the reference points for stylists, international celebrities, designers and media representatives. It has a lead role for one of the most interesting scheduled fashion events on the Roman calendar, the most awaited “fashion week” of the Capital.

“This exciting and stimulating collaboration with Altaroma follows the philosophy and core values of our management perfectly” declares Marie-Berengere Chapoton, General Manger of the Sofitel Rome Villa Borghese, and later adds: “The great success registered on all the previous fashion and art related events, confirms the idea that the elegance and style of a grand hotel can take on a leading role in the cultural offer of a great city such as Rome”.

“AltaRomaAltaModa” fashion shows will be held from January 29 to February 1, 2011, in the monumental complex of Santo Spirito in Sassia, where famous designers and novices will hit the runway. During this special event, Rome will be booming with special events, exhibits, boutique openings, parties and cocktails organized in the most unique settings.

The exclusive hotel, Sofitel Rome Villa Borghese, with its congenial proportion of luxury, pleasure and elegance, is near via Veneto, Piazza di Spagna, Villa Borghese and Villa Medici. There are 111 rooms – 3 Suites, 9 De Luxe Rooms, 85 Superior Rooms and 14 Classic Rooms – all elegantly furnished in Neo Classic style. “La Terrasse Cuisine & Lounge” with its breathtaking view of Rome, “Le 49”, an elegant room for breakfast and special events, the bar “Le Boston” with its elegant British style lounge and 3 luxuriously decorated meeting rooms with high-tech multimedia equipment.

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