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Firmdale Hotels partner with Duetto for revenue strategy

Ham Yard Hotel, London.

Design-led boutique hotel group, Firmdale Hotels, looks to future-proof its business with Duetto’s innovative cloud-based Revenue Strategy Platform.

SAN FRANSISCO – Boutique hotel group Firmdale Hotels has partnered with Duetto, hospitality’s only Revenue Strategy Platform, to drive revenue and growth across its exclusive Kit Kemp-designed portfolio of 10 properties in London and New York, including the Ham Yard Hotel in London and The Whitby Hotel in New York.

Firmdale is employing Duetto’s Open Pricing application, GameChanger, and its solution for intelligent reporting, ScoreBoard, across all Firmdale Hotels, totalling 666 rooms. 

Duetto’s Revenue Strategy Platform brings together core technologies and data to make them accessible through multi-tenant cloud architecture. The platform powers a suite of applications and serves as a foundation for hotel companies to execute the holistic Revenue Strategy championed by Duetto since its launch more than six years ago. By unifying teams around a common source of dynamic data and a company-wide mission focused on profitability, an organization can become more efficient, drive more direct engagement with customers and capture more revenue.

Using the GameChanger Open Pricing application, the luxury hotel group aims to bring more flexibility to its pricing structure, enabling it to yield room categories independently by property and stay date, room type, booking channel and customer segment.

Using the ScoreBoard reporting application, Firmdale Hotels will be able to streamline operations by eliminating the time-consuming process of data consolidation while achieving greater visibility into future demand and price elasticity. 

“Our partnership with Duetto will help us future proof our business with scalable multi-tenant cloud technology and speed up innovation. Using the GameChanger and ScoreBoard applications we will gain visibility into all transactional data in order to identify and maximise on revenue opportunities,” said Phil Ford, Group Revenue Manager, Firmdale Hotels. 

“Firmdale Hotels is a unique collection of iconic properties in two highly-competitive markets: London and New York. We look forward to working closely with them to help them achieve continued revenue growth in markets where supply is expanding at a rapid pace,” said Marco Benvenuti, Chief Marketing and Strategy Officer, Duetto.

Delivering live, transaction data and visibility into demand signals and price elasticity, Duetto’s applications will help the team at Firmdale Hotels improve efficiency and revenue, while also engendering greater collaboration between teams as all departments work from the same data.

Vicky Karantzavelou
Co-Founder & Chief Editor - TravelDailyNews Media Network | Website

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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