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First Holiday Inn – the niu hotel opened in Germany

Holiday Inn - the niu
Holiday Inn - the niu Cure, Erlangen opening

IHG and NOVUM Hospitality open the first Holiday Inn – the niu property in Erlangen, Germany, merging Holiday Inn’s global brand with the niu’s local design flair.

IHG Hotels & Resorts opened the first Holiday Inn – the niu property in GermanyHoliday Inn – the niu Cure, Erlangen, marking the debut of the collaboration between Holiday Inn and the niu.

Anchored in a shared passion for distinctive design and memorable hospitality, Holiday Inn – the niu represents an exciting opportunity to combine the niu’s extensive domestic presence and unique design inspired by locality, with Holiday Inn’s global reputation and brand recognition. Together this delivers a hotel experience that offers genuine hospitality with personal service and provides great value for people travelling for business or leisure. As with all IHG Hotels & Resorts properties, guests who have booked to stay in the new hotel will be able to earn and redeem points when they sign up for IHG One Rewards, one of the world’s largest hotel loyalty programmes.

Situated in the historic town of Erlangen, the hotel takes its design cues from the city’s well-known affiliation with medicine and medical technology. The name “Cure” pays homage to the medical progress of the city, which is reflected in the design ethos of the hotel. The use of ring-shaped pendant lamps, a warm pine-green and wood colour palette combined with natural materials throughout the hotel’s furnishings all aim to help promote relaxation and recuperation. Like all Holiday Inn – the niu properties, the 177 room hotel is designed to be stylish and homely, while providing guests with all the comforts needed to refresh and recharge – including free wi-fi, smart TV with screen mirroring, blackout curtains and a hot buffet breakfast.

Holiday Inn - the niu Cure, Erlangen

Holiday Inn – the niu Cure, Erlangen, lobby.

Known as one of Germany’s best-preserved Baroque era cities, Erlangen has plenty to offer for those looking to visit for a weekend getaway or to extend their business trip. With large open squares that host daily market stalls, festivals, and cultural events throughout the year, Erlangen hosts some of the world’s most renowned conventions such as Comic Salon – an annual event held for comic art and graphic literature. True to German heritage, Erlangen is also home to Bergkirchweih, one of Germany’s oldest folk and beer festivals.

Mario Maxeiner, Managing Director, Northern Europe at IHG Hotels & Resorts, commented: “We are delighted to work with our partners at NOVUM Hospitality, to open the first Holiday Inn – the niu hotel in Germany. This is a brand collaboration that offers guests the comfort and expertise of one of the world’s most recognised and trusted brands, Holiday Inn, combined with the stylish and locally inspired design of the niu. Holiday Inn – the niu Cure is an excellent first representation of how this brand collaboration comes to life. We look forward to converting and opening the doors to more than 50 existing hotels for this brand collaboration in the months to come.”

David Etmenan, Chief Executive Officer & Owner NOVUM Hospitality, said: “As one of Europe’s largest privately-owned hotel operators, we look forward to witnessing our flagship brand, the niu, embark on a new chapter alongside the globally renowned Holiday Inn brand. The opening of our first Holiday Inn – the niu hotel in Erlangen marks the first step in our collaborative journey with IHG Hotels & Resorts, and we eagerly anticipate the launch of over 50 more Holiday Inn – the niu hotels in the near future.”

Samira Said, CEO NOVUM Hospitality, added: “Since signing our long-term agreement with IHG Hotels & Resorts in April of this year, we have achieved remarkable progress in a relatively short period of time. Seeing this collaboration come to fruition has been a genuine pleasure, as it highlights a strategic milestone in our company’s history. We are beyond proud of what our teams – both at IHG and NOVUM Hospitality – have accomplished in the past weeks and months.”

As with Holiday Inn’s Open Lobby concept, all Holiday Inn – the niu hotels have ‘Living Lobbies’ – feel-good oases to help guests unwind and relax or serve as a great co-working space. The onsite bar lounge area is the perfect place to round off the day with a drink and some light bites and the hotel’s 24hour Lobby Shop offers a selection of snacks available to purchase including confectionery and savoury snacks.

In the coming months, more Holiday Inn – the niu hotels are expected to open. This will include locations such as Nuremburg, Frankfurt, Cologne, Dusseldorf, Berlin, Munich, Hamburg and Potsdam, and outside of Germany, it will be available in locations including Amsterdam and Haarlem in the Netherlands, Manchester in the UK and Vienna, Austria. More recently, IHG and NOVUM Hospitality signed their first additional pipeline hotel for Holiday Inn – the niu. This property is in addition to the initial 52 signed under this brand collaboration in April 2024.

IHG Hotels & Resorts has 96* open hotels across Germany spanning multiple well-known brands, including InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels & Resorts and Holiday Inn Express, offerings guests plenty of choice when deciding where to stay for their next trip. Loyalty members and guests can explore IHG Hotels & Resorts’ more than 6,000 hotels and 19 brands globally via the IHG One Rewards mobile app – all in the palm of their hand.


* Numbers correct as of March 2024