For decades, business travelers have accepted the potent cocktail of long hours, restless nights, added stress and disrupted routines as…
For decades, business travelers have accepted the potent cocktail of long hours, restless nights, added stress and disrupted routines as the price of doing business on the road. Hilton Hotels, Suites & Resorts has begun a first-of-its-kind field study to track the hour-by-hour behavior, stress, alertness and overall performance levels of a select group of male and female frequent business travelers.
Hilton has enlisted the services of Dr. Mark Rosekind, former director of NASA`s Fatigue Countermeasures Program and current president of Alertness Solutions, for the project. Hilton will use the findings from this innovative study to gain valuable new insights as to how Hilton can continue to help travelers maintain their peak performance while away on business.
Frequent travelers make an infinite number of decisions each day that affect both their professional and personal lives. Many travel thousands of miles and multiple time zones to do business, which can lead to a weakened mental and physiological state by the time they reach their hotel room, said Rosekind.
As a result, many of America`s chief decision makers are negotiating deals with other companies and countries when they are travel weary — a time when their stamina and focus should be at its peak.
Hilton and Rosekind have developed this study with a two-fold approach. First, Hilton is soliciting business travelers from across North America beginning June 25, 2003 to complete a Web-based survey to identify what travel-related obstacles affect personal performance when on the road. The second component asks a select group of volunteer business travelers to wear a wrist-worn device, called an actigraph, which measures daytime activity levels and nighttime sleep quality. Each participant also will carry a special PDA during their travels to collect objective information about their performance level and to log information about their moods, activities, eating and other daily habits.
Travelers cannot afford to let their performance suffer, despite the challenges they face while on the road, said Robert E. Dirks, senior vice president – brand management and marketing for Hilton Hotels, Suites & Resorts. This personal performance study will help Hilton develop potential services and amenities business travelers can depend on to create an environment that enables our guests to be at their best wherever their travels take them.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.