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Francisco Blanch appointed as Director of Sales & Marketing at La Concha Resort

Accomplished Hospitality Sales & Marketing Director to join management team of the beachfront San Juan Oasis.

SAN JUAN, PUERTO RICO – International Hospitality Enterprises (IHE), the management powerhouse behind six award-winning hotels in Puerto Rico, has appointed Francisco Blanch as Director of Sales & Marketing for La Concha Resort. Located on prime Caribbean beachfront and just a fifteen minute drive from Old San Juan, this chic destination hotel boasts a private beach, three pools, on-site dining, and the state-of-the-art Casino Del Mar.

As Director of Sales & Marketing at La Concha Resort, Blanch will create and oversee the hotel’s annual business and marketing plans, coordinate sales activities throughout the resort, work to maximize hotel revenue and expand corporate accounts, and develop marketing and sales campaigns. 

“Francisco’s impressive background and extensive experience with like-minded hotels will be a huge asset to La Concha as we continue to attract guests in search of the quintessential San Juan resort, combining tropical modernism with architectural history,” said Jose Suarez, President at International Hospitality Enterprises. “We are thrilled to welcome him to the IHE team and are confident he will be an exceptional leader within our portfolio.”

“I am overjoyed to embark on this new chapter in San Juan and to be joining the team at La Concha as we enter into 2017 with refreshed sales and marketing plans for the New Year,” said Blanch.

With over 25 years of experience in the hospitality industry, Blanch most recently served as Director of Leisure Sales at the Diplomat Beach Resort in Hollywood Beach, Florida.  A seasoned transient distribution expert with ample knowledge on both domestic and international market trends, he has been involved with several property openings and transitions including the re-opening the Fontainebleau Miami Beach and the St. Regis Bal Harbour. As a Leisure Cluster Director for 18 Starwood properties in the Caribbean and South Florida, he oversaw the leisure sales strategies of 9 brands, including the W Vieques, St. Regis Bahia Beach, and Sheraton Puerto Rico.

Francisco attended Embry Riddle Aeronautical University in his early years. Upon returning to Venezuela, he completed law school at Universidad Santa Maria in Caracas.

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Angelos is the news editor for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). His role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy.

He currently studies Communication, Media & Culture in Panteion University of Political & Social Studies of Athens.

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