Frasers’ diverse portfolio includes three serviced-residence offerings, two lifestyle hotel brands and two upscale-boutique concepts.
SINGAPAPORE – Frasers Hospitality, which operates nearly 150 serviced-residence and luxury boutique hotels across Asia, Australia, Europe and the Middle East, has partnered with Duetto to adopt its Revenue Strategy approach and cloud-based technology.
Frasers is implementing Duetto’s Open Pricing application, GameChanger, across its global portfolio, and the two companies are working together to innovate new features and strategies for room rates in the extended-stay segment of hospitality.
“Serviced residences are one of the most exciting – yet underserved – verticals in the hotel industry today, and Frasers is leading the way in developing not only this segment, but also new strategies for it,” said Patrick Bosworth, Co-Founder and CEO of San Francisco-based Duetto, hospitality’s only Revenue Strategy Platform. “The brand is a natural fit as a design partner for further extended-stay capabilities within our flagship GameChanger app. We’re looking forward to continuing this partnership for a long time.”
Frasers’ diverse portfolio includes three serviced-residence offerings, two lifestyle hotel brands and two upscale-boutique concepts. The company was drawn to GameChanger for its ability to yield rates and manage digital distribution for traditional short stays and contracted extended stays, for many types of customer segments, said Joanne Ang, Senior Vice President and Head of Global Marketing and Sales for Frasers Hospitality.
“Having expanded from two properties to more than 150 properties over 80 cities, we now not only have a global footprint but also serve segments as diverse as luxury serviced residences and boutique lifestyle hotels,” Ang said. “This requires us to have a Revenue Strategy solution that is capable of handling increasing complexity as we continue to scale.
“Our enhanced capabilities will help us in pricing inventory, forecasting demand and improving distribution,” she continued. “This will enable us to make data-driven decisions to ensure we are achieving the best mix of business.”
Across all its brands, Frasers has approximately 23,600 rooms in more than 80 cities worldwide.
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