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HomeRegional NewsEuropeGame Changing Hotel coming to London's East End – Qbic Hotel London City opens 5 October, 2013
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Game Changing Hotel coming to London's East End – Qbic Hotel London City opens 5 October, 2013

Promising to challenge the stereotypes of low cost hotels, the stylish 171-room property will soft-launch on 5th October ahead of its official opening on 12th November.

This October, a brand new concept hotel will open its doors in one of London’s most vibrant areas. Located close to bustling Brick Lane and The City, Qbic Hotel London City will offer a cool, affordable, urban experience for business and leisure travellers in the capital’s east end. Promising to challenge the stereotypes of low cost hotels, the stylish 171-room property will soft-launch on 5th October ahead of its official opening on 12th November.

Featuring innovative design, sustainable practices and community initiatives, Qbic Hotel London City is set to be a game changer in the ‘budget boutique’ segment. Qbic Hotel London City is in the heart of east London on Adler Street, less than a minute’s walk from Aldgate East tube station. Rates start from £59 per room per night, inclusive of breakfast and free high-speed WiFi. In addition to stylish rooms and affordable rates, Qbic will offer a unique guest experience tailored to the local area, including impromptu cookery sessions, temporary art exhibitions and local excursions with a twist, to ensure guests leave with a story.

The Qbic five essentials
Underpinning this is Qbic’s promise to deliver on what it considers to be the five core essentials that every modern traveller seeks in a hotel: immaculate cleanliness, a comfortable bed, a great shower, soundless bedrooms and free WiFi. At Qbic Hotel London City, travellers can look forward to a quiet night’s sleep thanks to specially manufactured doors with sound seals and Naturalmat beds made from all natural materials. Guests will also enjoy spacious rooms, some up to 27 square metres, many with city or park views, a lounge with a cool urban feel, as well as an innovative food and beverage concept that gives back to the community.

The Cubi – a futuristic living space
Each of the well-proportioned bedrooms at Qbic Hotel London City will be futuristic in design and feature a compact, cube-shaped ‘living box’ called a ‘Cubi’. This makes up the integrated furniture and room layout, including the bathroom. Bespoke, handmade furniture and locally sourced fixtures and fittings will also add personality. The Cubi is central to Qbic’s sustainability ethos and belief in re-using and re-purposing. In London, the Cubi has enabled an old office building to be converted into a hotel quickly, efficiently and with little impact on the environment.

Going local – creating legacy through engagement
Qbic also aims to create a legacy through engagement with the local community. Boosting employment in the area, the hotel is recruiting at least 50% of its staff locally and partnering with the charities Food Cycle and Bike Works, both of which help to train and assist people back into work. Qbic will recruit approximately 20% of its staff from these charities. This community approach will ensure that employees at Qbic Hotel London City are from diverse backgrounds, have a wide range of talents and, most importantly, know best how to share the highlights of their local area with Qbic guests.

Combining high-spec technology with traditional customer service, check-in at Qbic Hotel London City is self-service, however ‘Lobby Concierges’ will be on hand to assist. Tapped into the local neighbourhood, they can provide recommendations on the best bars and restaurants, as well as share insider knowledge on where to go and what to do in this lively part of London. As part of their partnership with Bike Works, Qbic Hotel London City will also offer bike tours in the local vicinity, while Food Cycle will provide pop up food stations in the lobby, adding to Qbic’s immersive experience offering.

One idea, countless variations
Qbic Hotel London City will be the second Qbic property to open, following the success of Qbic Hotel Amsterdam WTC, which launched in 2007. Backed by Bridges Ventures, a leading growth investor in high-impact businesses, Qbic Hotel London City benefits from the expertise of talented board members including Paul Rinkens, an award-winning hotel concept maker with international brand experience. Qbic will not rest on its east London laurels and has plans to roll out its concept in different parts of London and other main cities.

Vicky Karantzavelou
Co-Founder & Chief Editor - TravelDailyNews Media Network | Website

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.