According to Horwath HTL's latest version of global hotel market sentiment survey, America continues to be positive, Asia has recovered slightly from the last two surveys and even Europe has experienced a slight lift.
LONDON – The latest survey compiled by Horwath Hotel, Tourism and Leisure (HTL), the world’s largest hospitality consulting firm, has shown that hotel operators around the globe are more optimistic about the coming few months than they were in 2012 or 2013. The survey, which summarises responses from over 40 countries, shows that America continues to be positive, Asia has recovered slightly from the last two surveys and even Europe has experienced a slight lift.
The survey provides the hotel industry with a quick assessment of the future market outlook. The four-question survey focuses on the outlook for occupancy, average room rates and total revenue. Hoteliers have also been asked to make comments on their expectations for the coming year in comparison to 2013, as well as identify key factors of growth/decline, assessing the outlook for key demand segments.
|
BY REGION |
SCORE |
||
|
|
Jan |
JUL |
Jan |
|
2013 |
2013 |
2014 |
|
|
50 |
20 |
40 |
|
|
The Americas |
|||
|
Asia |
14 |
1 |
17 |
|
Europe |
5 |
0 |
25 |
|
MEA |
59 |
44 |
NA |
|
Global Average |
15 |
5 |
25 |
James Chappell, Global Business Director of Horwath HTL said said, “Outlook has improved since the middle of 2013 and is better than the same time in 2012 and 2013. As global and local economies and tourism trends continue to change, most hoteliers remain optimistic about the performance and health of our industry. We should not overlook the pattern of volatility in the surveys themselves. Sentiments tend to dip mid-year and improve again as a New Year starts. However, the global index has not been negative since July of 2009, so there would appear to be an overall positive trend.”
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