Golden Tulip Hospitality launches new international luxury brand to meet the demand of the international upscale travelers. The Royal Tulip brand will sit along the…
Golden Tulip Hospitality launches new international luxury brand to meet the demand of the international upscale travelers. The Royal Tulip brand will sit along the Golden Tulip and Tulip Inn brands.
This new luxury hotel line, will extend Golden Tulip`s services now through a total of four brands in the three to five-star hotel categories:
- Royal Tulip; five-star category
- Golden Tulip Hotels; four-star category
- Golden Tulip Resorts; four-star category in leisure destinations
- Tulip Inns; three-star category
Hans Kennedie, President and C.E.O. of Golden Tulip Hospitality Group comments, More frequently we were approached by developers and hoteliers, why we would not launch a luxury hotel brand, alongside our Golden Tulip and Tulip Inn brands. We studied the impact it would have on both the positioning of our existing brands, as well as the potential in the various areas where we are operating hotels. From this, it appeared desirable to launch this initiative. We are expecting to develop some 40 hotels in the next 4 – 5 years.
Golden Tulip strives to take hotels through this brand to even higher levels of sophistication, demand for luxury hotel accommodations and continues service. As such, the company anticipates that its new luxury brand will continue to grow through:
The designation of existing high-end Golden Tulip Hotels and Resorts and the opening of new-build hotels or hotel/residential developments in gateway cities using the Royal Tulip brand name itself to provide prestige and elegance, globally.
Golden Tulip Hospitality will flag the Royal Tulip brand in the following cities:
- Amsterdam, The Netherlands
- Berlin, Germany
- Casablanca, Morocco
- Mirbat, Oman
- Dallas, USA
The company will seek management contracts for truly special hotels in select markets, using the Royal Tulip brand name.
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