Iconic hotel to drive enhanced profitability and productivity with industry-leading revenue management solution.
FLORENCE, ITALY – IDeaS Revenue Solutions, announced one of Europe’s most historic hotels, the Grand Hotel Baglioni, has chosen IDeaS G3 Revenue Management System (RMS) to optimise revenue performance across its 192-room property.
The Grand Hotel Baglioni remains one of Florence's classic hotels, proudly retaining its traditional style while incorporating 21st-century amenities and services. Despite occupancy rates averaging 82 percent over the past six months – with an equal split between business and transient travel -the inefficiencies and limitations of its legacy manual forecasting system became apparent.
- Identifying the challenges of an outdated system – In addition to the amount of time the existing revenue management process involved, hotel management couldn’t access the full value of the data being entered. Without the ability to forecast by room type, sales was forced to concentrate efforts on a restricted number of days for a specific room type. Now the team is able to promote sales across all room categories.
- Boosting revenue through added functionality – The group pricing feature of IDeaS G3 RMS solves a major challenge by providing tailor-made pricing packages for groups and with it the potential to significantly boost revenue.
- Delivering innovation worldwide – Powered by SAS, with nearly three decades of innovation in hospitality technology, IDeaS remains the global leader in revenue management and continues to provide solutions that equip clients with a clear view of their data, giving them greater control over their business performance.
Antonio Remaschi, general manager, Grand Hotel Baglioni, said: “We’re fortunate in that key decisions made over 100 years ago separate us from our local competitors. Our hotel is a benchmark in Florence. We chose IDeaS G3 RMS for a similar reason. It’s clearly the industry’s leading system, and it will help us run our business more smoothly, efficiently and profitably.”
Fabian Specht, EMEA managing director, IDeaS, said: “There are few hotels in the world that can match the Grand Hotel Baglioni’s elegance, sophistication and history. We are delighted they’ve chosen IDeaS G3 RMS to ensure better business decisions, enhance the guest experience and optimise revenue.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
