The two companies have worked together to reimagine the popular hotel line, reinforcing their commitment to sustainability.
ATHENS – Groupe GM, international leader in hotel amenities, has announced the relaunch of the Clarins hotel line, perfumed with the iconic Eau Dynamisante. Redesigned to better reflect Groupe GM's sustainability goals, this specially tailored product range will be made available
worldwide thanks to Groupe GM's extensive distribution network.
It all began in the first Clarins Institute on rue Tronchet, Paris. It was 1954 when Jacques Courtin-Clarins opened this pioneering establishment where he presented his holistic vision of beauty. In his mind, beauty, well-being and health were one and the same. Here, he encouraged a dialogue with his clients. Very happy with the tailor-made solutions offered at his Institute, more and more clients came to test the Clarins technique and the first oils made from 100% plant extract.
The results, both immediate and long-lasting, were there. And with them, success! This vision, influenced from the start by the brand’s founder, continues to inspire today’s treatments, products and techniques. “I wanted to make a connection between medicine and beauty, between science
and the cosmetic world” – says Jacques Courtin-Clarins, founder and chairman of the Clarins Groupe.
The new and improved line
The new eco-friendly Eau Dynamisante hotel line features 30 & 60 ml, 100% recycled plastic bottles, including the caps. The range consists of an invigorating shower gel enriched with ginseng, a rejuvenating body lotion enriched with hazelnut oil, a refreshing shine shampoo enhanced with ginseng, and an invigorating shine hair conditioner infused with shea butter. All available in a 30 & 60 ml size.
The line also features a hand gel and a gentle foaming cleanser enhanced with cottonseed. Both are available in larger eco-responsible formats such as the Ecopump. This 300ml dispenser is made of 100% recycled plastic and bioresin pumps.
Enriched shea butter cream soaps complete the Clarins line. The soaps are certified by the Roundtable of Sustainable Palm Oil (RSPO) and packaged in the Forest Stewardship Council’s (FSC) white and red cardboard boxes.
All products within the reimagined Clarins line feature the signature Eau Dynamisante scent. Eau Dynamisante perfectly symbolizes the brand's expertise when it comes to the art of using the aromatic and sensorial powers of essential oil. Iconic, invigorating treatment fragrance, Eau
Dynamisante combines the aroma and skincare benefits of concentrated plant extracts to hydrate, revitalize, and perfume skin. Formulated with aromatic essential oils of Citrus Fruit, Patchouli, Bitter Orange, Rosemary, and White Thyme, this invigorating fragrance promotes a feeling of freshness, vitality, and well-being. Its’ exhilarating scent which is subtle yet lingering helps to revitalize, lift the spirits, and energize consumers.
The Clarins amenity line will introduce Ecofill, a new, larger and refillable packaging solution that will be made available in the coming months. The patent-pending innovation from Groupe GM is the only eco-friendly, refillable, and traceable dispenser with changeable sealed pouches. It’s a clean, safe, fast, and easy solution with a minimal environmental impact. The refillable pouches are made from only 8g of recyclable plastic for 400ml and can be easily swapped out and changed.
Care About Earth
Thanks to the eco-designed products and large size options, the Clarins amenity range is now fully in line with Groupe GM’s Care About Earth program. Launched in 2018, the Care About Earth initiative aims to strengthen Groupe GM's environmental and social actions. The program’s objective is to reduce the impact of the hospitality profession on the environment. The program demonstrates Groupe GM’s commitment to developing sustainable products and its corporate efforts to lower their environmental impact.
Laurent Marchand, CEO of Groupe GM commented, “We are delighted to be revamping this popular line with our partner Clarins to ensure it falls in line with the standards and beliefs held by both our companies. Groupe GM is dedicated to innovation, quality, and sustainability and both of our companies share an important commitment to the environment. This collection of amenities is consistent with our Care About Earth program and we believe that it is ideally suited to guests’ needs. We look forward to launching this renewed amenity line in hotels worldwide!”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
