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Groups360 and Choice Hotels International announce direct booking solution for group room blocks

Choice Hotels properties worldwide will offer online instant booking for group guest rooms through GroupSync Marketplace.

NASHVILLE, TN – Groups360 and Choice Hotels International announces the rollout of GroupSync Instant Booking across Choice’s global portfolio in 2023. Soon meeting and event organizers can shop and book online group guest rooms at Choice Hotel properties within GroupSync Marketplace.

GroupSync’s direct integration with Choice Hotels will offer real-time best available group rates and inventory to thousands of Choice properties. Planners of small or simple meetings can book these events in real-time, with guaranteed rates and availability. Event organizers will also benefit from viewing inventory availability before submitting an RFP for more complex events. Real-time pricing and availability reduce the booking process for smaller meetings from weeks to minutes. The combination of these two capabilities changes the hotel sourcing process into an instant booking one.

“We are thrilled to have Choice Hotels join the GroupSync Marketplace,” said Kemp Gallineau, CEO, Groups360. “Their involvement is a testament to our shared commitment to reducing transaction friction in group travel planning. This technology roll-out will help franchisors like Choice continue their history of innovation, enhance their customer relationships, and deliver an improved event planning experience at Choice properties. With the addition of Choice, we anticipate that over 20,000 leading hotel properties will be equipped to offer GroupSync’s online instant group booking functionality in the months ahead.”

Choice’s commitment to GroupSync technology extends further by allowing its properties worldwide to choose GroupSync Marketing for property-level content curation and promotion management tools

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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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