Hamilton Grand is the collection of 26 unique residencies that were unveiled last year after a three year refurbishment programme by the resort's owner, Kohler Co.
The five red star Old Course Hotel, Golf Resort & Spa in St Andrews continues to broaden its appeal and draw from an ever-widening international market – boosted in 2013 by the launch of the luxury Hamilton Grand residencies.
Research by the resort into its online enquiries shows many thousands of online visitors took time to explore the resort’s website. Topped by the UK and not surprisingly followed by north America, key golfing markets across Europe – most notably Germany, the Netherlands, Sweden, France, Spain and Switzerland – followed. But it is the emerging markets of India, China, United Arab Emirates, Hong Kong, Russia and Brazil that are exciting the resort’s team – and are directly linked to the Hamilton Grand development.
Hamilton Grand is the collection of 26 unique residencies that were unveiled last year after a three year refurbishment programme by the resort’s owner, Kohler Co. The property occupies what was once the Grand Hotel, overlooking the 18th green of the Old Course.
Helen Parker, Director of Resort Sales, Marketing & Real Estate, explains: “Our offering is internationally renowned, and many of our guests from North America and continental Europe know us well. But through 2013, we attended many events to promote Hamilton Grand to a far wider audience and we believe that is having a positive effect on overall enquiries and visitors to the resort.”
Helen adds: “Digital and social media channels mean the world is an ever-shrinking place – enabling customers to find us more easily, for guests to share and recommend us more than ever before – and for our own team to better engage and share content from St Andrews to an audience that spans the globe.”
Helen adds: “We track online conversations through social media channels and we know Hamilton Grand was one of the most frequently talked about topics since its launch last summer.” Helen concludes: “The property’s iconic position and incredible history have proved to be great talking points – and there is no doubt that we have benefited from that engagement and interest.”
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