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Hard Rock International named leader in Hotel/Casino Customer Satisfaction

Hard Rock Hotels & Casinos acknowledged for top performance by Market Metrix Hospitality Index (MMHI).

ORLANDO, FLA. – Hard Rock Hotels & Casinos – with locations from Hollywood to San Diego, Chicago to Orlando – announces its ranking as the 2012 No. 1 overall leader in Customer Satisfaction in the “Upper Upscale Hotels” category, according to the Market Metrix Hospitality Index (MMHI). The award also places Hard Rock within the top five brands for Customer Satisfaction among all hotel brands and segments in the Americas for the year. Additionally, Hard Rock’s individual properties were recently recognized for outstanding service, with Hard Rock Hotels in Biloxi and Orlando awarded as “Best Hotels” by US News & World Report in the Biloxi and Orlando categories.

“We’re thrilled to lead the Upper Upscale category in the MMHI awards for customer satisfaction alongside trusted, esteemed brands and are particularly gratified Hard Rock ranked extremely high in the overall listing,” said Andrea Melotti, head of global operations, Hard Rock Hotels & Casinos. “This distinction demonstrates that the individualized and premium guest experiences in customer-centric environments at Hard Rock Hotels are resonating. Our recognition as a top-performing upper upscale hotel brand, both in business city hotels and leisure resorts, shows how extensively our fan base has grown. The good news for our ‘raving fans’ is that our recently launched Hard Rock Rewards loyalty program will better acknowledge and engage them throughout our network, from hotels and casinos to cafes.”

As the largest and most in-depth measure of hotel, casino, car rental and airline performance available today, the Market Metrix Hospitality Index surveys more than 40,000 travelers each quarter to help hospitality businesses measure and improve their performance. Evaluating guest experiences at nearly 300 hotel and casino brands each quarter, MMHI analyzes the most reliable hospitality performance data in the industry – allowing brands to discover sources of competitive strength, loyalty and value.

Best practices and benchmark comparison metrics are identified through questions based on customer satisfaction and the emotional experience of each guest surveyed, in addition to a pricing analysis and demographic detail by brand and industry segment.

Internationally recognized as a world-class entertainment and lifestyle brand, Hard Rock Hotels & Casinos offer stylish and contemporary design, unparalleled service and the thread that unites them all – music. Hard Rock’s portfolio of Hotels and Casinos are located in the world’s most enviable resort destinations, as well as urban gateway cities. Hard Rock Hotels cater to the evolving and distinctive needs of today’s cosmopolitan, modern travelers, who seek a reprieve from traditional, predictable properties, whether for business or leisure travel.

Vicky Karantzavelou
Co-Founder & Chief Editor - TravelDailyNews Media Network | Website

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.