Award-Winning PR & Social Media Agency hired as AOR by WaterWalk and South Fulton Convention and Visitors Bureau.
FORT LAUDERDALE, FLA. – Hemsworth Communications announced the addition of two hospitality brands – WaterWalk and South Fulton Convention and Visitors Bureau – to its Travel & Tourism division. Effective immediately, the firm is responsible for driving national public relations efforts for both new clients, including the development of strategic media relations campaigns and implementation of programs to increase brand awareness such as industry awards, thought leadership and special events.
Description automatically generated with low confidenceAs the nation’s most innovative flexible lodging brand, Wichita, Kansas-based WaterWalk offers a liberated hospitality experience. The company was founded in 2014 by the late Jack DeBoer, a hospitality visionary recognized as the pioneer of the extended-stay and all-suite hotel concepts. WaterWalk is unique in that it boasts two accommodations options under one roof, with its signature ‘LIVE | STAY model.’ Hemsworth will manage a comprehensive trade media relations program for WaterWalk that elevates recognition for its next-gen product within the lodging and development sectors. In addition, the agency will help WaterWalk create a forward-looking consumer media relations strategy and work with the brand to plan, facilitate and promote the grand opening of each of its new properties – beginning with WaterWalk Phoenix, which is the ninth addition to WaterWalk’s rapidly expanding portfolio, expected to open in early 2023.
Description automatically generated with low confidenceThe South Fulton Convention and Visitors Bureau is the official tourism organization responsible for marketing and promoting the City of South Fulton, a burgeoning city comprised of 100,000 residents. Located just 15 minutes south of Atlanta, the city is home to the newest tennis courts in the Southeast, Wolf Creek Amphitheater, Southwest Arts Center, Wolf Creek Golf Course and Boat Rock Bouldering, ideal for outdoor enthusiasts. The area’s prime location allows easy access to the world's busiest airport, the Hartsfield-Jackson Atlanta International Airport, as well as proximity to key tourist attractions across Downtown Atlanta. With an abundance of entertainment and activities at every turn, the City of South Fulton provides big-city amenities combined with the charm of a small Southern community in an easily accessible and affordable destination. Hemsworth will work alongside the South Fulton CVB team to craft public relations and social media campaigns that promote the city as a warm, welcoming, undiscovered travel destination.
“The travel industry has written an incredible story of resiliency over the past couple of years, and we are honored to be part of that,” said Samantha Jacobs, founder and president of Hemsworth Communications. “As a sense of normalcy returns for us all, we are proud to continue building on Hemsworth’s legacy within the lodging industry by joining forces with WaterWalk, and we are just as excited to help a relatively new player on the tourism scene, showcasing the unique attributes South Fulton has to offer both domestic and international leisure travelers.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.