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hihotels adds Kimberly Midkiff to Corporate Team

Kimberly Midkiff named Franchise Development and Assurance & Marketing Program Director.

ATLANTA – hihotels by Hospitality International, a recognized leader in franchising of conversion and new build hotels for economy lodging, announced the addition of Kimberly Midkiff as a Franchise Development and Assurance & Marketing Program Director.

Located in Lakemont, Georgia, Midkiff will be leading the growth of hihotels’ five distinct brands – Scottish Inns, Red Carpet Inn, Master Hosts Inns, Downtowner Inns and Passport Inn – in the Southeast region of the country. She’ll also be delivering ongoing sales and marketing support and training to franchisees in that area as part of the company’s Assurance & Marketing Program (AMP).

Midkiff most recently served as Vice President of Development for Sonesta and Red Lion Hotels Corporation, where she focused on the growth of the company’s select-service brands for nearly six years. Before that, she spent two years as Director of Sales and Operations for JDH Developers, a commercial real estate company that specializes in the hospitality industry.

“In addition to the increase in high-quality properties joining the system over the past few years, we’re also attracting some top-notch talent to the corporate team. Kimberly is a perfect example, having achieved a lot of hotel development success during her impressive career. I know she’s going to help increase our presence in the Southeast and then work with each property to maximize its ROI potential,” said hihotels President & CEO Chris Guimbellot.

“This is quite a thrill to be joining the new and improved hihotels. The company has been enjoying a revival under Chris’ direction and I can’t wait to keep the momentum going. I’m also looking forward to meeting the great hoteliers in my region and providing customized support to help them exceed their goals,” said Midkiff.

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