The data reveal a modest recovery in North Africa and increasing confidence in SSA – only two years ago the number of rooms in the North African pipeline was the same as that in sub-Saharan Africa. This year’s survey is based on contributions from 37 international hotel chains with 80 brands between them.
The findings of this year’s Hotel Chain Development Pipeline Survey, produced by W Hospitality Group, a vital strategic advisor to the Africa Hotel Investment Forum (AHIF), show a surge in hotel development in Africa, with a jump in the development pipeline to 270 hotels and nearly 50,000 rooms, and with sub-Saharan Africa (SSA) exceeding North Africa by almost 70%. The data reveal a modest recovery in North Africa and increasing confidence in SSA – only two years ago the number of rooms in the North African pipeline was the same as that in sub-Saharan Africa. This year’s survey is based on contributions from 37 international hotel chains with 80 brands between them.
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TABLE 1 2015 Hotel Chain Development Pipelines in Africa Regional Summary |
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|
2011 |
2012 |
2013 |
2014 |
2015 |
||||||
|
Hotels |
Rooms |
Hotels |
Rooms |
Hotels |
Rooms |
Hotels |
Rooms |
Hotels |
Rooms |
|
|
North Africa |
75 |
17,038 |
77 |
17,217 |
73 |
18,065 |
73 |
16,449 |
79 |
18,565 |
|
Sub-Saharan Africa |
76 |
13,700 |
100 |
17,109 |
115 |
18,191 |
142 |
23,283 |
191 |
31,150 |
|
TOTAL |
151 |
30,738 |
177 |
34,326 |
188 |
36,256 |
215 |
39,732 |
270 |
49,715 |
The SSA region has far more national markets than North Africa, 49 countries vs five and these have historically been underserved with branded hotels. It’s now time for them to catch up and they are: Mauritania, for example, with no existing branded supply, now has three branded hotels in the development pipeline.
Growth in the pipeline in North Africa has slowed considerably, impacted by unrest and political conflict. For example, Libya, a country which many groups were focusing on just two years ago, has seen no new hotel development deals. Egypt, which has traditionally been a major growth market, lost some projects to delays and cancellations in 2014.
As a sub-region, West Africa has by far the greatest number of rooms in the pipeline, more than double East Africa. This is largely thanks to Nigeria, which became the largest economy on the continent in 2014 after it rebased its GDP figures. It has the largest population and the largest number of urban conurbations in one country, with the exception of South Africa.
As in previous years, Southern Africa continues to lag behind, with fewer rooms in development this year than in Central Africa and with the highest number of countries with no activity at all – five, namely Botswana, Lesotho, Malawi, Swaziland and Zimbabwe.
It is important to distinguish between deals which are still in the planning stage and those which are becoming reality, with construction started. Table 3, below, shows the proportion of the deals (rooms) which are actually under construction – sub-Saharan Africa has many more signed deals than North Africa, but the latter has 78 per cent of the pipeline rooms on site, compared to 55 per cent in SSA.
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TABLE 3 2015 Hotel Chain Development Pipelines in Africa SSA vs. North Africa by Pipeline Status |
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|
|
Hotels |
Rooms |
||
|
|
|
Total |
Onsite Construction |
|
|
Sub-Saharan Africa |
191 |
31,150 |
17,070 |
55% |
|
North Africa |
79 |
18,565 |
14,428 |
78% |
Looking at individual countries, Nigeria has by far the most rooms in the chains’ development pipelines, over 8,500 rooms in 51 planned new hotels. That is more than the entire pipeline in Central Africa and East Africa combined! Table 4 shows the top ten pipeline countries by number of rooms:
TABLE 4 2015 Hotel Chain Development Pipelines in Africa Top 10 Countries by Number of Rooms |
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|
|
|
Hotels |
Rooms |
Average Size |
|
1 |
Nigeria |
51 |
8,563 |
168 |
|
2 |
Egypt |
18 |
6,440 |
358 |
|
3 |
Morocco |
31 |
5,474 |
177 |
|
4 |
Algeria |
13 |
2,749 |
211 |
|
5 |
Tunisia |
12 |
2,444 |
204 |
|
6 |
South Africa |
13 |
1,662 |
128 |
|
7 |
Kenya |
8 |
1,510 |
189 |
|
8 |
Libya |
5 |
1,458 |
292 |
|
9 |
Ghana |
8 |
1,399 |
175 |
|
10 |
Uganda |
9 |
1,397 |
155 |
In 2015, all the countries in the top 10 (with the exception of Algeria and Libya) saw an increase in their pipeline from the previous year. Kenya and Uganda saw the largest increases, at over 100 per cent and 90 per cent respectively, albeit from a much smaller base than the four leading nations. Despite the continued difficulties that the country has faced, Egypt recorded a substantial 37 per cent increase in its pipeline, indicative of returning confidence.
Nigeria, Egypt and Morocco have occupied the top three slots since 2011. Whilst Nigeria has 33 per cent more rooms than second-placed Egypt, the average size of each planned hotel in Nigeria is less than half that in Egypt. New hotels in North Africa generally, and particularly in Egypt, are of a much larger size.
Egypt also has the highest “performing” pipeline in Africa, with almost 5,500 rooms under construction, compared to “only” 3,400 in Nigeria. Table 5 analyses the top 10 countries with the highest proportion of planned hotels under construction.
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TABLE 5 2015 Hotel Chain Development Pipelines in Africa Top 10 Countries by Pipeline Status |
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|
Rank |
Country |
Hotels |
Rooms |
Rank – All Deals |
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|
Total |
Onsite Construction |
|||||
|
1 |
Egypt |
18 |
6,440 |
5,480 |
85% |
2↑ |
|
2 |
Morocco |
31 |
5,474 |
3,795 |
69% |
3↑ |
|
3 |
Nigeria |
51 |
8,563 |
3,369 |
39% |
1↓ |
|
4 |
Algeria |
13 |
2,749 |
2,494 |
91% |
4↔ |
|
5 |
Tunisia |
12 |
2,444 |
1,501 |
61% |
5↔ |
|
6 |
South Africa |
13 |
1,662 |
1,196 |
72% |
6↔ |
|
7 |
Libya |
5 |
1,458 |
1,158 |
79% |
8↑ |
|
8 |
Ethiopia |
8 |
1,326 |
1,117 |
84% |
-↑ |
|
9 |
Kenya |
8 |
1,510 |
1,050 |
70% |
7↓ |
|
10 |
Rwanda |
7 |
1,351 |
953 |
71% |
-↑ |
Trevor Ward, Managing Director, W Hospitality Group, said: “What we’re seeing now is growing confidence right across Africa, including a recognition that there are opportunities beyond North Africa which can, and must, be exploited. Several of the international hotel chains have established local development offices, the newest being Hyatt in Nairobi, and the chains are more serious than ever about building their businesses below the equator.”
Matthew Weihs, Managing Director, Bench Events, the organiser of the Africa Hotel Investment Forum (AHIF), which attracts all the major international hotel investors in Africa, where this report will be discussed in detail, concluded: “Africa is becoming an increasingly attractive place to do business. There is much less conflict and political unrest than a decade ago; continent-wide economic growth is around5% and that is forecast to continue, national economies are becoming less reliant on natural resources and many countries have taken steps to become more business friendly and to attract international investment. As we can see from this fascinating report, those strategies are paying off handsomely.”
AHIF is the preeminent gathering of international investors in hotels in Africa. It takes place in Addis Ababa on Sept 30 – Oct 1, 2015.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
